In recent years, China's leading fabric enterprises have made great efforts in strengthening independent innovation, improving quality, building brands and giving full play to their social responsibilities. The development level of China's textile products is gradually narrowing compared with that of other countries. However, there are still some gaps in general, which are mainly reflected in the following five aspects: Product R & D Strategy Most of the R & D strategies of Chinese textile enterprises are staying at the technical level, Management and the strategic level, the lack of long-term and systematic planning. Countries such as Europe, the United States, Japan and South Korea generally import gray cloth from China and take advantage of their finishing techniques to enhance the high-tech fabrics and added value of fabrics and create more profit margins. Its products are delicate, change more, make full use of various colors. Domestic products due to changes in color and style less, many manufacturers products little difference, so it does not reflect the price advantage. Product Development Mode Europe, the United States and Japan and other developed countries generally adopt the combination of production, learning, government, research methods, it is worth drawing the vast number of domestic textile enterprises. For example, in Taiwan in recent years, the textile enterprises have gradually got rid of the conservative attitude of their own research and development and started to cooperate with various research institutes such as "Textile Research Center". Some of them have also made efforts to the government Institutions apply for private research projects or leading new product plans. Marketing awareness From Fabric Exposition 2009 you can see that the booth image, product trends and product features full integration of the enterprise is still a minority, more companies are still pursuing large and comprehensive products, the main push product is not clear is not clear. Foreign exhibitors in the show flagship concept is very clear, both in the booth layout, sample display, or promotional materials and on-site entertainment, etc., done very professional, meticulous and humane. Such as Japan's main push new materials and new technologies, South Korea's main push new functional fibers and functional fabrics, as well as the Italian pavilion boutique woolen fabric, etc., are left to the audience a very deep impression. Brand building strategy In recent years, China's textile industry grew rapidly in product development and technical level has been greatly improved, but at present China has no more internationally renowned brands, especially fabric brands. In contrast, foreign exhibitors brand building, some companies in a very short period of time established a world-class well-known brands such as DuPont lycra fiber, Coolmax fiber, Lenzing Tencel fiber, Dow XLA fiber, etc., as well as South Korea's Crecora Brand, are relying on the power of the brand, a short time quickly opened up the international market, the construction of this brand is worth our textile enterprises reference and reference. Production and management concepts Enterprises to win the market and consumers, according to the actual situation, the introduction of international advanced production management mode, comprehensively enhance the enterprise site management level in order to achieve quality optimization, brand upgrade. At present, some textile and garment enterprises in Shishi have introduced the Japanese JIT production and management methods. JIT refers to on-time production, which is a production management mode that thoroughly pursues the rationality, efficiency and flexibility of the production process. In addition, functional testing, but also to fully learn from some developed countries means of detection techniques and methods.
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