Mara Carol, founded in 1971 by Francesco Pierro in Italy, has been continuously developed and expanded by his sons Michele and Arturo. Based in Naples, the brand has grown significantly over the years. It currently operates 20 retail outlets in Naples and has established more than 350 stores across 18 countries, including major cities in Italy and France. Since entering the Asian market in 2007, Mara Carol made a strong entrance into China in 2008, marking a significant milestone in its global expansion.
The brand's philosophy is built around two core ideas: "Freedom to Choose" and "Confident, Naturally Excellent." "Freedom to Choose" reflects the modern woman’s desire for self-expression, individuality, and a carefree, relaxed mindset. It also suggests that Mara Carol offers women a space where they can freely express themselves, aligning with their pursuit of personal freedom and style.
"Confident, Naturally Excellent" highlights the brand's Italian heritage and its commitment to blending contemporary fashion with timeless elegance. It represents the confidence of both the brand and its customers, as well as the belief that every woman deserves to feel empowered, comfortable, and naturally beautiful. Through this philosophy, Mara Carol showcases a dynamic, elegant, and romantic style that celebrates the strength and beauty of women. With a focus on quality, style, and self-assurance, the brand continues to inspire and empower women around the world.
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