**Monet Outdoor: Shaping the Future of Outdoor Living**
Monet, a brand under the FDI Outdoor Group, was founded in 1997 and has since become a leading provider of outdoor sports equipment. With a strong focus on R&D, manufacturing, and sales, Monet has built a solid reputation in the industry. In January 2006, the company launched its own sales division, Xiamen Mohine Travel Goods Co., Ltd., which helped expand its market presence. By November 2009, Monet had already established over 1,200 retail outlets across China, making its products accessible in every province.
At the 2010 Monet Outdoor Products Press Conference, held from January 19 to 22 in Xiamen, China, the brand introduced its latest spring and summer collections. This event aimed to showcase the innovative designs and high-quality materials that define Monet’s outdoor products. Attendees were given a glimpse into the future of outdoor living, with a focus on comfort, functionality, and style.
Monet's product range includes shoes, bags, camping gear, sports equipment, and outdoor accessories, all designed for beginners and enthusiasts alike. Whether it's a weekend trip, a beach day, or a simple lunch break, Monet offers solutions that fit every lifestyle. The brand is committed to helping people connect with nature and enjoy the outdoors in a more meaningful way.
The name "Molife" symbolizes a dynamic, active lifestyle—encouraging people to break free from the routine of city life and embrace the beauty of the natural world. It represents freedom, health, and a modern, stylish approach to outdoor activities. For those who value adventure and self-discovery, Monet provides the tools to explore, experience, and enjoy life beyond the ordinary.
With a clear brand positioning, Monet aims to be the first choice for urban dwellers seeking an outdoor lifestyle. Its slogan, “Monet, Designed for Outdoor Life Only,†reflects its dedication to creating products that are both functional and fashionable. The brand also emphasizes a strong communication concept: “Experience an Unprecedented Outdoor Life.â€
Monet’s production and R&D capabilities are among the best in the industry. The company operates a large-scale production base covering over 6,000 square meters and has over 12 years of experience in OEM manufacturing. It collaborates with top designers and engineers to ensure that its products meet global standards while catering to the needs of Chinese consumers.
In terms of distribution, Monet has successfully partnered with major retailers such as Walmart, Carrefour, B&Q, Tesco, and Auchan. The brand now has a presence in over 1,000 hypermarkets and department stores nationwide.
For those interested in joining the Monet franchise, the brand offers a wide range of support. From product supply and brand image development to opening assistance and media advertising, Monet ensures that its partners have everything they need to succeed. The company also provides training, IT systems, and ongoing management guidance to help franchisees build and grow their businesses.
Whether you're an entrepreneur looking to enter the outdoor market or a customer eager to discover new products, Monet offers a compelling opportunity. Join us at the 2010 press conference and experience the future of outdoor living firsthand.
For more information or to join the Monet family, please contact the company's development department. You can reach Miss Liao via phone or QQ. Let’s build the future of outdoor living together.
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