**Monet Outdoor: Shaping the Future of Outdoor Living**
Monet, a well-established brand under the FDI Outdoor Group, has been in operation since 1997. As a professional outdoor sports goods supplier, it combines R&D, production, and sales into one seamless process. In January 2006, Monet launched its own sales company, Xiamen Mohine Travel Goods Co., Ltd., to better serve its growing market. By November 2009, the brand had already established over 1,200 retail outlets nationwide, making it a familiar name across China.
At the 2010 Monet Outdoor Products Press Conference, held from January 19 to 22 in Xiamen, China, the brand introduced its latest spring and summer collections, showcasing an innovative approach to outdoor living. The event aimed to inspire attendees with new experiences and highlight the charm of Monet’s latest products.
As one of the top brands in China's leisure and outdoor industry, Monet has always focused on fulfilling the desire of people to "get close to nature and feel natural." It offers a wide range of products including shoes, bags, camping gear, sports equipment, and outdoor essentials. Designed for both beginners and experienced adventurers, Monet provides high-quality, professional outdoor equipment that can be enjoyed anytime, anywhere—whether it's a road trip, a picnic, or a simple break in the office.
Monet is more than just a brand; it's a lifestyle. The name "Molife" symbolizes a dynamic, free-spirited way of living. For those who are tired of the daily routine between work and home, Monet offers a new perspective on life—one that embraces the outdoors, the open sky, and the beauty of nature.
**Brand Positioning**
- **Brand Concept**: Monet promotes a free, healthy, and fashionable lifestyle by offering modern urban dwellers high-quality, convenient outdoor products.
- **Slogan**: "Monet, designed for outdoor living only."
- **Communication Idea**: Experience an unprecedented outdoor life.
- **Target Audience**: People aged 20–35 who love nature and enjoy new experiences.
**Production & R&D**
With over 6,000 square meters of its own production base, Monet leads the industry in manufacturing efficiency. It has 12 years of OEM experience and has successfully exported to markets such as Europe, the U.S., Japan, and South Korea. Its advanced production lines reduce lead times, and its design team, composed of experienced professionals, ensures stylish and functional products tailored to Chinese consumers.
**Sales Channels**
Since 2006, Monet has partnered with major retailers like Walmart, Carrefour, Tesco, and RT-Mart, reaching over 1,000 hypermarkets and department stores nationwide.
**Franchise Opportunities**
Joining Monet offers numerous advantages, including access to a rapidly growing market, strong brand support, and comprehensive advertising campaigns. Franchisees also benefit from full product lines, brand image development, opening assistance, media advertising, marketing strategies, sales management tools, and IT support.
Whether you're an entrepreneur looking to expand your business or an outdoor enthusiast wanting to share your passion, Monet offers a unique opportunity to build a successful franchise in the booming outdoor industry.
For more information or to join the Monet family, please contact the company’s development department. Visit our website or call Miss Liao at the Wealth Hotline for details. Let’s build China’s first outdoor brand together.
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