For Asia, South Korea remains a key market for Calvin Klein. Last week, the brand hosted an exclusive event where South Korean customers were invited to experience the CK Spring Series Exhibition. Following the event, there was a direct exchange session with top executives from the company, highlighting the brand’s strong commitment to the Asian market. In fact, Calvin Klein's annual sales in Asia have reached $200 million, showing consistent growth and increasing consumer interest in the region.
The goal for CK2010 is to achieve global sales exceeding $6 billion. In an interview with WWD, CEO Tom Murry emphasized that the company plans to invest $250 million in marketing efforts to support this target. If sales and net profit outperform expectations this year, additional investments will be made to further strengthen the brand’s position in the market.
CK2010's goal is to have global sales exceeding $6 billion
Tom Murry stated, "This has been a great year for us. Our 2009 strategy was to expand our market share, and we've successfully done so." In Asia, Calvin Klein has already surpassed $1 billion in sales, with over 300 stores across the region. This includes 60 new stores opened this year, and 93 locations in South Korea alone. For Asia, South Korea is not just a significant market—it’s the most important one. Last week, South Korean customers were invited to the CK Spring Series Exhibition, followed by a meeting with the company’s top leadership. This move reflects the brand’s growing focus on the region and its long-term vision for expansion. At the event, Calvin Klein’s women’s creative director Francisco Costa, men’s designer Italo Zucchelli, and CEO Tom Murry were all present, underscoring the brand’s high level of engagement with its international audience. The company believes that no other country has as much fashion influence as South Korea. Every detail—clothing, accessories, hairstyles, and even makeup—is taken seriously, making it a powerful market for lifestyle and fashion brands. Calvin Klein continues to see immense potential in the Asian market, especially in South Korea, and is investing heavily to maintain its leading position and drive future growth.Ladies' Stand Collar Shirt,Transparent Wave Edge Shirt,Pearl Buttons Snake Print Shirt,Ruffled Collar And Cuffs Shirt
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