For Asia, South Korea remains a key market for Calvin Klein. Last week, the brand hosted a special event where South Korean customers were invited to the CK Spring Series Exhibition. Following the event, there was a direct meeting with the company's top executives, highlighting CK’s growing commitment to the Asian market. In fact, the company reported annual sales of over $200 million in Asia, signaling strong growth and potential for further expansion.
The goal for CK2010 is ambitious: to surpass $6 billion in global sales. During an interview with WWD, CEO Tom Murry emphasized that the company plans to invest $250 million in marketing efforts to support this target. If sales and net profit exceed expectations this year, additional investments will be made to strengthen the brand’s position globally.
CK2010's goal is to have global sales exceeding $6 billion
Tom Murry added, “This year has been very positive for us. Our 2009 strategy focused on expanding our market share, and we’ve successfully achieved that.†In Asia, CK has seen impressive growth, with sales exceeding $1 billion. The region now features 300 stores, including 60 new locations opened this year, and 93 stores specifically in South Korea. For Asia, South Korea is not just a significant market—it’s one of the most important. Last week’s event brought together key figures like women’s creative director Francisco Costa, men’s designer Italo Zucchelli, and CEO Tom Murry, showing the brand’s deep engagement with its Korean audience. The company believes that no other country has as much influence on fashion trends as South Korea. From fashion choices to hairstyles, accessories, and makeup, Koreans are known for their keen sense of style and attention to detail. This cultural energy makes South Korea a vital hub for CK’s global strategy. With continued investment and a focus on innovation, CK is positioning itself to capitalize on the dynamic and fashion-forward Korean market, ensuring long-term success in one of the world’s most influential regions.Women'S Suit Skirt,Ruffle Edge Ribbon Crepe Long Skirt,Lace Wave Bottom Half Length Skirt Set,Lace Up Light And Thin Long Skirt
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