In recent years, the Linyi Liubian industry has faced significant challenges, especially during the global financial crisis. Almost all local Liubian companies are export-oriented, making them highly dependent on foreign markets. As a result, sales across the sector dropped by 10% to 60% in the previous financial year, while net profits fell by 50% to 70%. Many small factories struggled with a lack of orders, leading to liquidity problems and even closures. This caused a severe bottleneck in both procurement and sales, significantly hindering Liubian exports.
To address these issues, Linyi County, Shandong Province, introduced the "Chai Chuang Zao Zao, find rice under the pot" strategy, focusing on aligning enterprise operations with international market demands. Companies were encouraged to diversify their product lines, improve quality, and increase market share. Through collaboration with the Liuzhou Chamber of Commerce, the county worked to transform trade partners into long-term business allies, creating a more clustered and efficient market structure. These efforts helped alleviate the bottlenecks and gradually shaped a comprehensive industrial model that integrates raw material sourcing, processing, production, and export.
According to statistics, last year, the output value of the Liubian industry in Linyi accounted for approximately 58% of the city's total. This year, the sector showed a positive trend, with exports of Liubian handicrafts increasing by 11.1% year-on-year, representing over 68% of similar products in the city. The county also saw a large increase in willow planting, with 107,000 mu dedicated to it. Farmers earned over 1 billion yuan from this, making up 20% of their total income.
To further support the industry, the Linyi County government issued several policy documents, including the “Opinions on Further Accelerating the Development of the Liuliu Industry†and the “13 Measures to Support the Liubian Industry.†A dedicated development leadership group was established, along with an industrial management office and the first Liubian Industry Association. These initiatives focused on building regional brands, enhancing R&D capabilities, and offering tax and credit support.
The county invested over 10 million yuan in subsidies for expanding planting areas and exhibition activities, boosting farmers' enthusiasm. Before 2012, all willow-wrapping companies were exempted from forestry and river maintenance fees, with minimal administrative charges. The county also promoted the "trinity" model—integrating leading enterprises, farmer cooperatives, and standardized bases. Large-scale projects, such as the planned 1.2 billion yuan investment in Beigoutou Village, helped drive growth.
Linyi County is now home to China's only wicker crafts professional park. In mid-August, the county signed an agreement with Changshuihe Farm to plant 10,000 mu of tamarisk, aiming to reach 100,000 mu by 2012. An investment of 10 million yuan over three years will support this expansion, ensuring a steady supply of raw materials. The planting and processing of willow are expected to generate 540 million yuan in output value, significantly easing the current shortage.
Currently, the Liuzhou Chamber of Commerce plays a vital role in coordinating and resolving challenges within the industry. It has facilitated communication between enterprises and various government departments, achieving unified management and charging standards. The chamber also encourages companies to enhance their R&D and explore domestic markets while maintaining foreign orders. With a domestic market valued at nearly 100 billion yuan, the collective efforts of all stakeholders have led to impressive export achievements.
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