No percussion percussion percussion, there is no guest ribbon-cutting speculation in the Kach House South China and Kach House Hainan Branch all staff work hard to join the unremitting efforts, Kakya Hainan House, the establishment ceremony and Kaka House South China Brand Promotion will be held in Haikou, Hainan, which is known as "China Excellent Tourism City" and "National Garden City"! Ms. Li Aixia, manager of South China, who arrived at the scene on the day of the event, was touched. A few months of hard work, and finally in front of the brilliant! Think of reform, throwing baggage, adjusting strategy, regulating the market full of vitality Bringing new products into the market in Hainan is Kadoya into the fragmented-based approach to the main line, although the expansion of a few stores, but also made some achievements, but also buried Some hidden dangers: due to lack of franchisees on the development of products and markets, there is no clear strategy, the lack of continuity, there is no understanding of the market, do not understand the customer, as well as the Hainan Island States inherent passive, closed and stubborn management Management thinking, circulation of inertial thinking of the market and the product structure is not perfect and the service is not in place and other reasons, resulting in extensive management, loose management, leading to paralysis of the market step by step, the brand value in the management difficult to reflect . Faced with the awkward situation of Hainan's terminal market, as a fashion, cool, personalized consumer positioning Cage House brand in order to continue to erode the market share of large brands, in order to create a well-known brands, we must fully revamp Hainan market by product distribution channels wholesale , The situation of monopoly loose sales to the development of the terminal brand monopoly chain management, standardize the service "quality" overall strategic upgrade. However, Hainan does not have a network of high quality, lack of customer loyalty, lack of brand awareness, not only in the "quality" can not be improved, but also in the "volume" can not be a breakthrough, Hainan market can not be so stagnant No progress, enhance the brand activity of Hainan Kach House, Terminal Rally, chain quality, market share is imperative! No delay! After Kagawa housing South China area manager Ms. Li Aixia and the team depth of the children's wear market in various regions of Hainan to conduct a full market survey, they found that: many children's wear shop owner feel very distressed, no brand management, market positioning , No protection of products, no price advantage, no guidance for sales, it is necessary to organize supply, but also manage the clerk, but also responsible for sales, operating tired and insecure. After market analysis and several seminars, the core of marketing strategy was determined for Hainan market, and the expansion and promotion mode in line with Hainan market was established. That is the unswerving implementation of the requirements of the headquarters of the company and the road to regional branch management, comprehensively The implementation of Kach House brand children's clothing chain mode, so that both can solve the confusion of the children's clothes shop owner under the current market structure, but also increase the core competitiveness of Kakety House, but also increase customer loyalty to achieve the purpose of continuing operations. Want to really gain a firm foothold in the market, immediate priority must solve these problems, quickly build their own outlets, establish their own Direct operating system. Legislative legislation, the tree image, making bright spots, self-driven led to join the market to create the climax We clearly recognize that investment is now difficult job. As a fashion industry, the strength of the terminal brand children's clothing determines whether it can seize the commanding height of the terminal market. To solve the business philosophy and market investment in two issues of Qika House brand in Hainan market can not be irresistible market effect and brand influence. No model profit model, it is difficult to franchisee tempted! The face of increasingly homogeneous products, we must establish a direct marketing system to explore the development of regional channels and single store profit model, establish a regional market example. Agents set up direct sales stores is conducive to the rapid development of franchisees. As a result, Hainan Qiawu housing marketing strategy came into being: to take the point, the establishment of flagship model shop, several important shopping district in Hainan to build the image of the project, to create a brand highlight, and then leveraging the surrounding market! With the successful operation of the model project of Hainan Branch of the footsteps, the development of franchisee work has made rapid progress. Many customers intend to change the "passive, waiting, waiting to see" Hainan thinking, take the initiative to look for the door and signed a contract with Kach House Hainan Branch to join, and more often asked Kachinki Corporation to Hainan to hold brand promotion. Push the brand, strong management, heavy service, caring services intimate charm blooming charm of the face of the good momentum of development, Guangzhou Kakya Fashion Co., Ltd. executives did not feel relieved, because the market knows the pattern will be slightly Inadvertently changed, once the service can not keep up there will be consequences, all efforts will be lost. To this end identified by the South China Region Manager Miss Li Aixia command, led the Hainan branch of the team for nannies-oriented guidance from the perspective of franchisees empathy, according to their actual needs to determine the joining policy, the first purchase, from Chain store location, decoration, portfolio, shopping guide recruitment, opening training, promotion, shop management ...... nothing special, and dedication to customer service. In order to improve the quality of service and increase the brand building of Kaki House, Hainan Branch held "2012 Kaki House Brand Promotion Meeting and Hainan District Summer Ordering Meeting" in Haikou Hotel. Kaka House Southern Region Manager Miss Li Aixia in the career briefing on the purpose of participating participants intended to join the franchisee Kagaya introduced corporate culture, corporate organizational structure, corporate product features, so that they learn from the details of the card Qi house all aspects. Many on-site franchisees are very stylish charm Kagoya children's wear, cool, personalized, stylish and full of praise! In addition, Manager Li also gave the intention to analyze the current market trends in the apparel market, the development trend of macro and micro market analysis, so that they know each other well-known! Victory in the grip! Career briefing session site Kaka House South China area manager Li and intention to communicate with the details of the customer orders will be on-site customer carefully selected products manager Li and on-site contract customers photo The Kaki House South China summer new product promotion and South China career development communication, Which brought new market space and opportunities for development to Cagayan House in Hainan. The success of the first battle of the market consolidation in Hainan marked the initial success of the promotion of the Cagayan House brand and the second phase of the nationwide terminal market consolidation. Guangzhou Kaka House Clothing Co., Ltd Hainan Branch will continue to improve themselves and serve as customer service, customer needs as its mission! With all over the province dealers, franchisees to brilliant tomorrow! Guangzhou card Kaya House apparel company Address: Liwan District, Guangzhou, Zhongshan Road, Lake Tower B, 10th Floor, 10th Floor, Fortune Hotline: Official Website: official microblogging: http://weibo.com / khakiwu http://weibo.com/ranyun1108
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