Childhood is a time of beauty, joy, and endless possibilities. It's a period filled with imagination, creativity, and innocence. At Where Children's Wear, we believe that children's fashion should be not only stylish but also practical, affordable, and environmentally friendly. Our mission is to create China's first premium children's clothing brand, combining innovation, quality, and a deep understanding of child development.
As the new year 2011 approaches, Where Children's Wear is making a significant investment in the market. With our headquarters located in Zhongshan, Senmai Garments Co., Ltd. is part of the Minsen Group, one of the largest children's apparel production bases globally. We are a modern, large-scale enterprise with over 20 years of experience in designing, producing, and selling children's clothing.
Our company operates across six garment factories, including Zhongshan Rongsen Knitting Garment Co., Ltd., Zhongshan Hongsen Garment Co., Ltd., and Zhongshan Zhengye Garment Co., Ltd., along with advanced logistics facilities. Covering an industrial park of 20,000 square meters and surrounded by green spaces, we maintain a clean and healthy working environment.
In 2003, we successfully obtained ISO9001 quality management system certification and ISO14001 environmental management system certification, ensuring the highest standards in product quality and environmental responsibility. With over 6,000 employees, we have a monthly production capacity of 1.5 million pieces and annual sales exceeding 460 million yuan. Our team includes more than 300 managers, designers, and senior technicians, all contributing to our strong capabilities in design, marketing, production, and brand culture.
Since 2006, we've registered the trademark "Fun World Whereabouts" and begun promoting it domestically. Supported by the group's financial strength, we're committed to developing the "Funworld Where Pocket" brand and expanding its presence across major cities like Shanghai, Shandong, Henan, Hubei, Fujian, Hunan, and Guangdong.
Childhood is more than just a phase—it's a dream that shapes a lifetime. The education, environment, and experiences children go through deeply influence their character and attitude. As living standards rise, more "modern" trends emerge, and children naturally imitate and learn from their surroundings, forming their own values and personalities.
Dr. Li Kehai, Director of the Children's Apparel Specialist Committee at the Guangzhou Institute of Fashion Designers, emphasizes that clothing is an integrated art form—color, shape, and structure all impact children's behavior and psychology. It serves as an early aesthetic education for kids, helping them develop a sense of style and self-expression.
Where Children's Wear integrates European fashion inspiration with local trends, creating products that are stylish, joyful, and beautiful while maintaining individuality. We focus on overall aesthetics, quality, and educational value, aiming to become a trusted partner in children's growth.
Our designers take a holistic approach, considering education, culture, fashion, health, and leisure. We use soft colors and harmonious shades that appeal to children's vision while guiding them to understand balance and harmony. Cultural elements such as Facebook, ethnic patterns, and cartoon imagery are incorporated into our designs, laying a foundation for cultural learning.
With a mid-range pricing strategy, we aim to teach children about money and wealth in a positive way, avoiding materialistic tendencies and fostering a healthy mindset. Overall, Where Children's Wear leads in design, coordination, cultural education, and financial awareness, helping children grow up with a joyful and relaxed mindset.
We believe that every child deserves a colorful, happy childhood filled with memories that last a lifetime. Through our commitment to quality, creativity, and education, we are shaping a brighter future for the next generation.
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Shaoxing Yingcheng Textile Co.,Ltd , https://www.sxyingcheng.com