Vera Wang has set his sights on the Asian market. Brand director Mario Grauso said that the brand plans to open an independent store in Asia in the near future. Mario Grauso said he has discussed with various parties and plans to conduct a two-week trip to Asia in April to finalize the final agreement in Shanghai, Beijing, Tokyo, and Seoul. Mario Grauso said: “We may start with a few bridal salons first, and we are also actively listening to the partners. The outlets opened will provide bridal sales and leasing services.†In this market, wedding leasing is particularly popular. The Vera Wang brand also plans to launch a unique service for this.
Mario Grauso has met with Veronica Chou, director of Iconix China. Iconix China is responsible for the marketing of brands such as Badgley Mischka, Rampage, and London Fog in China.
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