In 2011, the flagship store of cutting-edge children's wear brand, the first "thumbs-of-the-family" fashion concept store in the thumbnail anime industry, was stationed in Guangzhou Tianhe Commercial Center, marking a substantial first step in the construction of a retail network in the industrialization of thumbs. After a short period of 5 months of development, now in Guangdong, Fujian has established more than 50 thumbs brother family fashion shop direct sales. According to the market expansion plan, Big Brother will open 1,800 retail stores in the country in 3 years with an annual sales volume of 800 million yuan. Thumb Thumb Anime Xiamen thumb Thumb Animation Co., Ltd. Was established in March 2007 with a registered capital of 70 million yuan, a total investment of 300 million yuan project. The company is a large cartoon and animation industry agency that integrates animation film and television creative planning, animation production, copyright distribution, brand authorization, brand chain store, animation education and training, new media and e-commerce. Animation company's annual production capacity of more than 3,000 minutes, is the strongest comprehensive strength of the West Bank of the Straits, the country's well-known animation companies. In China, at present, making a 26-episode 3D animation with a certain level of capital investment at a cost of tens of millions of dollars. The return on animation investment currently only relies on the distribution of copyright and very little government subsidies to recover up to 30% Cost, others need to pass the series of animation derivative product development, management and sales, in order to obtain return on investment. According to its own actual situation and resource advantages, "Big Brother" decided to cut into the market from the children's wear, a big category of consumer life, and entered into the field of animation industry operation through establishing a Franchise Franchise System of "Big Thumbs Family Fashion Museum". According to reports, "thumb brother family fashion hall" will change the traditional mode of operation of the footwear industry, to experience, interaction, entertainment shopping as the point of appeal, "fashion + happy" brand concept, store design integration of popular cartoon as an element, Create a comfortable and lively home-based shopping environment, the store not only includes children's clothing, shoes and hats, bags, books and comic books and other multi-category products, but also has children's games and interactive areas to reach a certain size flagship store will also open 5D theater , At the same time, set up a creative experience area for children's animation design, give full play to the innate nature of children, create excellent works, cultivate children's love of culture, love animation and good quality created by love, so that children and their parents can experience together in an entertainment, music and shopping environment. Infinite childlike, subtly cultivate their loyalty to this brand.
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