The children's wear industry rushes out of the "black rabbit"

"The fashion culture that is synchronized with the world, and the new culture of the store that is connected with the consultant service," this brand strategy statement is not from the international clothing brand predators, but from the TUZAMA known as the dark horse of the domestic children's wear industry. . Recently, the dark horse "Tuzama" (TUZAMA), with a cartoon image "Rabbit Tsai" as "brand spokesperson", issued a "strategic brand declaration." In the declaration, "Tsaizi" children's clothing grandly launched its brand's core values, and displayed its "children fashion matching experts" and "green store", "cultural store" and other advanced concepts. This move is tantamount to a sudden thunder in the domestic children's clothing industry, immediately aroused enthusiasm in the industry.

It is understood that although China is a large consumer of children's clothing, but the current market development is not mature, and the polarization of the brand and the price is serious. Low-grade products can not guarantee quality, and often compete through price warfare; the high-end brands that occupy the mainstream market are rich in variety, high quality and high price, mostly; foreign or joint venture brands; mid-range children's wear that is suitable for urban mass waste is relatively lacking. Experts pointed out that branding is the only way for products to continue to develop, and a mature brand will become the most durable symbol of products in the market and the public. In China, the degree of branding of domestic children's wear is not high, and there is a lack of strong brands that can serve as leaders. The "rabbit" used the "strategic brand declaration" to wave the banner and danced a storm, bringing a rare fresh air to the Chinese children's wear industry.