China's pioneering fashion children's wear T100 children's clothing pioneer

In recent years, the domestic children's wear industry has developed rapidly. More and more children's clothing companies are beginning to realize the importance of the brand. However, there are still only a handful of brands in the domestic market. Across the domestic children's wear market, there has been an interesting phenomenon, which is what the industry people call "pioneer power."

Since it can lead the pack, the T100 must have its winning formula.

Magic I: Quality - "T100 is more strict than international requirements"

Why does the children's clothing business have wholesale and monopoly distribution? Why does a children's wear T-shirt range from $10 to $300? It can be said that the children's wear enterprises that are determined to follow the road of monopoly have all determined to do a good job of quality. However, the word "quality" itself is a vague concept. It is undeniable that individual children's clothing brands have made great efforts in the procurement of fabrics and clothing design. Why can children's clothing check every year find a large number of "problem children's clothes," and even some of them are children's wear brands for more than 10 years? . The reason is that such children's wear enterprises do not recognize the special identity of their own "children's wear enterprise", while other children's wear enterprises lacking quality concepts choose low-cost fabrics and poor designs. The price is low, and it does cater to some consumers. To seek a cheaper attitude, and the serious thing is that this type of children's clothing is a potentially endless injury to children! As the T100 general manager puts it, "To some extent, doing children's clothes is a conscience." As the children's skin is particularly delicate, in order to protect the health of children and teenagers, the state has made strict regulations on the formaldehyde content and PH value of children's clothing fabrics. The safety factor and quality standards even surpass those of adult clothing; and because children are active, especially young children. The reason why children like to grab items is that children's clothing has special requirements for buttons, ribbons, and other designs. It should be designed as far as possible on the backside where children cannot easily catch them. From the beginning of its establishment, the chairman of T100 had a death order: the quality must pass! For this reason, the company set up a quality inspection center very early and set up a dedicated staff member to take charge of quality issues. For this reason, T100 has always done everything from fabric selection to clothing design and craftsmanship; The T100 advertising campaign has millions of quality inspections each year. Compared with the behavior of some children's clothing companies that are heavy gold brands, T100 is more willing to take good quality. At present, some children's clothing companies are also following the "talk with quality" business model of the T100, which makes T100 very happy.

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