Leading enterprise words "chasing and surpassing" Yaying and international trends

"By 2009, sales exceeded RMB 1 billion, and it will leap into the top three of its domestic counterparts in three years. In the next six years, it will leap to the top spot in China and Asia." Zhang Huaming, general manager of Zhejiang Yaying Garment Co., Ltd., described the company's development prospects to reporters. From January to May of this year, the company’s sales amounted to 110 million yuan, and the growth rate of sales revenue was the largest in the region. It is estimated that the annual sales will reach 500 million yuan.

The high starting point for synchronizing with the international community is an important factor in achieving the catch-up strategy of Zhejiang “Ya Ying”. Zhejiang "Yaying" is an international branded women's company invested by the Italian Mirolio Group in China, focusing on R&D, marketing, information, logistics, and production. The registered capital of the company is 90 million yuan. The first phase of the investment is 225 million yuan. Yuan Renminbi. "Ya Ying" from clothing design to corporate marketing strategies are full of rich Italian style, a beautiful landscape of domestic women's brands.

After 3 years of operation, “Ya Ying” has produced a significant brand effect. At present, the total number of domestic chain stores has reached more than 300. Since the beginning of this year, “Yaying” has opened nearly 40 new chain stores across the country, and plans to open 55 chain stores with emphasis on coastal areas. At the same time, focus on the development of new brands, based on the "Ya Ying" brand, build MIRO (Miro) brand. At the same time, for different levels of consumers, implement a multi-brand strategy to further tap the market space.

The further development of "Yaying" needs to continue to cultivate "internal strength." Therefore, while working with the Mirolio Group, they have strengthened their investment in product research and development to achieve a combination of Italian style and Chinese localization. At present, the company invested more than 10 million yuan a year engaged in product research and development, investment 15 million yuan to establish a modern garment storage center, while plans to invest heavily in transformation and expansion of high fashion production lines. In order to enhance the company's systematic management, the company also invested 4 million yuan for the ERP system to strengthen human resources management and quality management with international standards.

The catch-up strategy of “Yaying” is not limited to China, and the broad international market is its next goal. Zhang Huaming, general manager of the company, said: "Our goal is to achieve both internal and external actions." It is reported that according to the established target, from 2007 to 2009, "Ya Ying" sales plan will reach 1 billion yuan, by 2010 to 2012, sales Reached 2 billion yuan.