Kappa, a well-known fashion brand, cooperates with Pepsi Co.

Yesterday, the internationally renowned fashion brands Kappa and Pepsi announced in Beijing and the two parties formally signed a framework agreement for cross-industry strategic cooperation. According to Qin Dazhong, general manager of Kappa Greater China, Kappa incorporated PepsiCo's new fashion elements into sportswear and designed and launched the Kappa-Pepsi "Shadow Dance" sports product line. According to Cai Delin, director of marketing at PepsiCo China, this is PepsiCo’s cross-industry collaboration with the fashion industry for the first time in the Chinese market.

Yesterday, the internationally renowned fashion brands Kappa and Pepsi announced in Beijing and the two parties formally signed a framework agreement for cross-industry strategic cooperation. According to Qin Dazhong, general manager of Kappa Greater China, Kappa incorporated PepsiCo's new fashion elements into sportswear and designed and launched the Kappa-Pepsi "Shadow Dance" sports product line. According to Cai Delin, director of marketing at PepsiCo China, this is PepsiCo’s cross-industry collaboration with the fashion industry for the first time in the Chinese market.

"Shadow Dance Series" is Kappa's new design of the four new packaging elements of Pepsi's new photos, travel, expressions and celebrations this year. The four designs incorporate the understanding of fashion, personality and popularity of two fashion brands. “Photos” use the most popular character avatar patterns to express the joy of young people taking pictures; “Travel” reproduces the wonderful dream of young people’s desire to travel around the world; “emoticons” are boldly based on commonly used network symbols. Mixing and overlapping, full of abstract art colors, brings young people's hearts even closer; “celebration” shows the colorful life of modern young people and the beauty of the future.

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