Taking the initiative to create consumer demand

A few days ago, the LOGOE of Ballard Group Co., Ltd. has undergone a change, and the brand's commercial image has taken a new look. The original LOGOE that used 10 years gives a very popular feeling, and the new LOGOE is just like the “!” in it. It gives a strong visual impact, and it also conveys that “Bright” will further personalize. Explore the strategic intentions of the "Blue Ocean". Sarah Cheng, chairman of Ballard Group, said that “Brad” is still a consumer group of 18 to 26 years of age, but unlike before, “Ballard” fully takes into account their different living conditions. : The dress needs of the class, the dress requirements for work, and the dress requirements for the Internet bar... rather than the general leisure of the past. At the same time, the product structure of "Bai Lide" was also inverted from the previous large proportion of popular casual and small proportion of fashion products into a large proportion of fashion, public casual small proportion of products, a wide range of products from many popular leisure brands Jump out of the "Red Sea". The word "Brad" also changed from "only YES" to "I want me". "Only YES" is a passive satisfaction of consumers, and "I want me" is the initiative to create consumer demand.

Recently, "Bai Lide" has also set up a department for product planning. The company specially invited a professor of strategic planning from Southwest University, a research company of Xiamen University, and a design institute of Milan, Italy, to work around this department, which was determined one year in advance. The product structure, trends, and popular colors in the next season. In another development, "Bright" also heavily invested in the pop star Ju Junjie as the new image ambassador of the company's fashion casual brand BAILIDE. Zheng Xiudong said that Lin Junjie was chosen as the spokesperson for the “BAILIDE Bai Lide” and intended to make the healthy, youthful and dynamic image of the star play a positive role in the hearts of consumers and spread brand youth, fashion, and internationalization. The distinctive features of the brand increase the visibility, reputation and loyalty of the brand.