Shanghai Fashion Week AW19 preview | MINNANHUI, maverick and artistic

The MINNANHUI brand is the eponymous brand created by designer Hui Minnan. Hui Minnan graduated from the Central Saint Martins College of Art and Design. He has worked for many world famous fashion brand companies. Includes: Alexander McQueen, John Galliano, and Mary Katrantzou. During her studies, Hui Minnan won the printing design award of the famous British department store Liberty, the second prize of Grayson Perry, the short-term study tour of Louis Vuitton, and the exhibition at the Louis Vuitton flagship store in London. The graduation design was named the most in the year by BOF. One of the stick series. Selected as "Texprint" and "ComOn Italy".

Maverick “Art” is the idea and concept that the MINNANHUI brand wants to convey. The brand is designed for women aged 18-30 with a strong sense of innovation and independence. “Do not follow the trend, not blindly follow the crowd” , casual and not casual artist temperament.

MINNANHUI injects the design ideas into the ready-to-wear collection, re-assembling the garment design with advanced custom-made techniques, from the secondary development of the fabric, the exquisite color matching, the three-dimensional pleating and the weaving, and other different craftsmanship and style design. Both reflect the independent aesthetics of the brand.

Since its inception, the brand has been favored by many parties. Cooperation with NIKE's prints, cooperation with OVV's luxury brands under the Haishu House, cooperation with King Ping's art shoes, and cross-border cooperation with jewellery brand PEILONY. It has won the support of celebrities at home and abroad, including: Ladygaga, Taylor Swift, Zhang Huimei, Yang Ying, Caroline Flack, Grayson Perry, Jolin Tsai, Gent, Alin, Yang Yulin, Twins, Xu Jiaying, Zara Larsson, and British Daren champion Louisa Wait.

The brand will permanently retain the original heart when creating a brand: maverick, not drifting.

Designer Hui Minnan graduated from the Central Saint Martins College of Art and Design in 2013 with a degree in Fashion Design and Printing and Dyeing. Her graduation design “The Mark” was named one of the best designs of the year by BOF and received wide acclaim. Reported by several famous fashion magazines. In July of the same year, he was selected as TEXPRINT 2013 in the UK. He was sponsored to exhibit in London, Paris and Italy. He won the “MarediModa-Meet the Talents” award in Cannes, Italy, and successfully entered the European market.

Hui Minnan has worked for John Galliano, Mary Katrantzou and Alexander McQueen, and has a wealth of design experience and advanced design concepts.

Her graduation prints were purchased by Nike, a world-famous brand. The artist GRAYSON PERRY chose to wear her outfits in a number of public occasions and also exhibited at the LV London flagship store.

SS19

AW18

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