Editor's note: Fortune Bird Group was founded in 1984. After more than ten years of hard work, it has now grown into a group company that integrates footwear, electronics, apparel, and apparel.
Fortune Bird Group Co., Ltd. was founded in 1984. After more than 10 years of hard work, it has now developed into a group company that integrates shoe industry, electronics, apparel and other industries. It invests 120 million yuan to build 100 acres of factory buildings and has modern standards. With 120,000 square meters of workshops, over 380 million yuan in fixed assets, 740 million yuan in intangible assets, more than 3,000 employees, and an annual output of more than 4 million pairs of casual shoes, it has been awarded the "National Large-scale Industrial Enterprise" and "China Shoes Industry Quality Leader". , "AAA-credit enterprises" (Agricultural Bank of China Fujian Branch awarded) and other honorary titles, has developed Shishi Fulin Footwear Company Limited and Shishi Fugui Bird Footwear Development Co., Ltd., including the eight subsidiaries.
Behind the company's brilliant success is the courage and courage of the person. Lin Heping, chairman of the Rich Bird Group, is such a person who has the spirit of innovation, daring to explore, and daring to pursue. He started from scratch and developed a small factory that was once on the verge of collapse to become today's rich bird group. In the early stages of the company's development, he resolutely changed the company's production, from the production of travel shoes to the production of casual shoes, becoming one of the decisive factors for the company's future success.
When corporate development is on the right track and market competition is becoming increasingly fierce, Lin Heping puts forward the business tenet of “innovation and development, quality and credibility, and management, creating benefits†and proposes a production strategy of “ensure quality management and implement brand strategyâ€. A series of management systems have been formulated to lay a solid foundation for the company to establish a brand name. "Fugui" casual shoes have won the "China's top ten shoe king", "Chinese famous brand products" and "world-renowned brand-name consumer goods" award, in 1999 once again by the National Trademark Office as "China's well-known trademarks."
In 2002, at the China International Clothing & Accessories Expo, Fortune Bird Group once again became the focus of the people's attention: the “FGN Rich Birds†clothing launched by them and the Italian company FGN emerged suddenly and became popular. Italian FGN company is a clothing company with a hundred years of brand, producing the graded men's brand, is a favorite of many high-grade men. The "Fujian Bird" shoes produced by the Fortune Bird Group have a good reputation among consumers and have a huge sales network in China. Experts pointed out that the rich and small birds group and Italy FGN company through the product, brand, technology, global procurement and improve the sales network and other mutually supportive cooperation methods, to quickly improve the awareness of China's domestic clothing brand new market provides an effective way .
Fortune Bird Group Co., Ltd. was founded in 1984. After more than 10 years of hard work, it has now developed into a group company that integrates shoe industry, electronics, apparel and other industries. It invests 120 million yuan to build 100 acres of factory buildings and has modern standards. With 120,000 square meters of workshops, over 380 million yuan in fixed assets, 740 million yuan in intangible assets, more than 3,000 employees, and an annual output of more than 4 million pairs of casual shoes, it has been awarded the "National Large-scale Industrial Enterprise" and "China Shoes Industry Quality Leader". , "AAA-credit enterprises" (Agricultural Bank of China Fujian Branch awarded) and other honorary titles, has developed Shishi Fulin Footwear Company Limited and Shishi Fugui Bird Footwear Development Co., Ltd., including the eight subsidiaries.
Behind the company's brilliant success is the courage and courage of the person. Lin Heping, chairman of the Rich Bird Group, is such a person who has the spirit of innovation, daring to explore, and daring to pursue. He started from scratch and developed a small factory that was once on the verge of collapse to become today's rich bird group. In the early stages of the company's development, he resolutely changed the company's production, from the production of travel shoes to the production of casual shoes, becoming one of the decisive factors for the company's future success.
When corporate development is on the right track and market competition is becoming increasingly fierce, Lin Heping puts forward the business tenet of “innovation and development, quality and credibility, and management, creating benefits†and proposes a production strategy of “ensure quality management and implement brand strategyâ€. A series of management systems have been formulated to lay a solid foundation for the company to establish a brand name. "Fugui" casual shoes have won the "China's top ten shoe king", "Chinese famous brand products" and "world-renowned brand-name consumer goods" award, in 1999 once again by the National Trademark Office as "China's well-known trademarks."
In 2002, at the China International Clothing & Accessories Expo, Fortune Bird Group once again became the focus of the people's attention: the “FGN Rich Birds†clothing launched by them and the Italian company FGN emerged suddenly and became popular. Italian FGN company is a clothing company with a hundred years of brand, producing the graded men's brand, is a favorite of many high-grade men. The "Fujian Bird" shoes produced by the Fortune Bird Group have a good reputation among consumers and have a huge sales network in China. Experts pointed out that the rich and small birds group and Italy FGN company through the product, brand, technology, global procurement and improve the sales network and other mutually supportive cooperation methods, to quickly improve the awareness of China's domestic clothing brand new market provides an effective way .
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