Kidd Women’s Industry Transformation: Textile + Brand Apparel Opens the Industry Chain

Business Club January 9 hearing Kidd Group build high-end women's brand, the successful transformation to the high-end of the textile industry chain, not only a new direction for the development of Binzhou local textile industry, but also the example of Shandong and the national textile enterprises.

The Kidd Group created a high-end women's brand industry association and local governments fully supported the end of the year. After the leaders of the China Garment Association, the China Cotton Textile Association, the China Long Silk Weaving Association, and the Shandong Provincial Garment Association visited the Kidd Group, a leading textile company in Shandong Province, Sun Chengzhi, deputy mayor of Binzhou City, Shandong Province, inspected and guided the Shandong Kidd Group, which is a successful transformation of the textile industry in Binzhou. Mayor Sun highly praised Kidd Group's operation of high-end women's clothing brands, its emphasis on independent innovation, and the development of a first-class brand culture, and expressed strong expectations for the development of the apparel sector. Mayor Sun said that the transition of Kidder Group in Binzhou is a good example. Only by taking root in the national culture and absorbing the concept of foreign clothing culture, will the company be able to develop better with a scientific attitude and unremitting efforts.

Kidd Group Shandong Binzhou, as a textile city, is also a small clothing market. Although Binzhou has sufficient raw materials and human resources, it also has textile, printing, dyeing and home textiles, but the high-end part of the Binzhou textile industry chain has not been well developed. Kidd Group is in line with the concept of "middle-stream processing in the textile industry" and the "brand operation" strategy. Relying on the Group's experience and advantages in the field of textile fabrics, we will create a high-end apparel company based in China as the core and international fashion - Shenzhen. Aitelai clothing, and strive to create "EASTALES Yishuang" brand, the brand's current momentum of development is good. The Kidd Group’s innovative strategic transformation ideas have also been highly recognized by the leaders of the China Garment Association, the China Cotton Textile Association, and the China Long Silk Weaving Association. They agree that this transition is a very meaningful and necessary exploration. At this point, Kidd Group undoubtedly walked in front of other textile companies.

Kidd Group continues to oscillate with the world economy in 2012, textile companies with low added value and lack of independent innovation are in urgent need of transitioning to the high-end of the industry chain. Kidd Group builds a high-end women's brand and successfully transitions to the high-end textile industry chain. This is not only a new direction for the development of Binzhou's local textile industry, but also an example for Shandong and national textile companies.

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