Armani, a top fashion brand, plans to expand into the Chinese market

Armani executives from Italy's top fashion brand said on August 27 that Armani intends to continue to expand sales channels in the Chinese market and plans to add new sales outlets in China this year in an effort to make Armani brand products available for sale in the Chinese market this year. The amount increased by 40% from the previous year to reach EUR 113 million.

According to Italian media reports, the company stated that by the end of this year, the number of single-brand stores and other non-monopoly retail outlets opened by Armani in China will reach 40 and 35 respectively. At the end of last year, Armani opened 35 stores and 28 non-proprietary stores in China. The stores are located in 12 cities in China, including major cities such as Beijing, Shanghai, Guangzhou, Hong Kong and Taipei. Some small and medium-sized cities. According to the plan, in addition to the expansion of the sales network, Armani Group will continue to carry out personnel restructuring this year, and set up Armani Group China in Shanghai, responsible for the sales of the brand products in the entire Chinese market.

Armani fashion group designer Giorgio Armani believes that with the improvement of the Chinese people's living and consumption levels, Italian-made high-end fashion products have great sales potential in China. Since Armani’s fashion products began to set up sales outlets in China in 2001 (only 14 stores in Beijing, Hong Kong and Taipei), the number of sales outlets has increased rapidly. In particular, since Armani himself brought the fashion conference to China in 2004, Armani Fashion has consolidated its confidence in expanding the Chinese market.

In addition to the Chinese market, Armani has also strengthened its sales strategy in other Asian markets in recent years. Last year, Armani fashion products had sales of 120 million euros (excluding perfumes, eyeglasses, and watches) in Asia, and 20% of them were realized in the Chinese market. Therefore, China has become an Armani product in Asia after Japan. The second largest sales market.