96-hour Armani official website "Failed sheep"

The famous Armani official website can not be clearly identified as the country as a region, similar issues in the international famous brands are not uncommon. If multinational corporations are interested in sharing China's huge consumer market, how will they repeatedly "oversight"?

Armani events

On December 15, an attentive netizen caught an "error" on Armani's official website: "Republic of China" and "Hongkong (Hong Kong)" and "Taiwan (Taiwan)" are listed in "Selecta Country." (Select a country) in the column!

Within a few days, the news was republished by several websites, including the famous "Sina", "Sohu" and "Tom." Among them, the website that first exposed this matter had contacted the Hong Kong office of the “Giorgio Armani” brand. The other party’s public relations department said that on the 15th of the same day, it had contacted the Milan headquarters and will take immediate corrective measures.

On December 18, when the reporter opened Armani official website, "Selecta Country" has been replaced by "Selecta Country/Region". At this time, a full 96 hours have passed since the incident.

“Giorgio Armani” has made up for the worst, and some multinational brands have remained obstinate.

Enter the official website of the wine brand Hennessy and open the drop-down menu “Which ry are you in?”. Taiwan and Hong Kong are impressive. The equally famous Johnnie Walker, in its official website, also The regions are grouped under the "CountriesList"; similar problems abound in luxury brands such as Burberry, Dunhill, Salvatore Ferragamo, and Zegna's official website...

People with good enough memory can also use the "Ajisen Incident," "Watson's Incident," and "McDonald's Incident" on the old books in 2004...

In particular, the “McDonald’s incident” triggered a large-scale “report” campaign among Internet users. Many car brands, such as “Audi”, “Benz”, “General” and “BMW”, were confused by the confusion between China, Hong Kong, and Taiwan. The difference between "national and regional" is involved. Without exception, these multinational companies responded immediately - corrected immediately. Taking BMW's official website as an example, the words “(China)” appear after “Hong Kong” in the “Country or Region” column; other brands specifically state that Hong Kong is SAR (Special Administrative Region). .