In the era of big data, everyone knows the value of data, but at the same time, people also know that the difficulty of data is not in collection, but in how to develop and use. At present, in addition to helping to develop products and promote sales, there is still considerable potential for data to be used in other channels.
clothing
An organization called LaborVoices has found a new solution to use data to prevent fashion brands from exploding in recent years. It found that as more and more brands and retailers promote supply chain transparency, some of the global factories responsible for their production are listed on the website, but the effect of this does not fundamentally solve the problem of workers being crushed. In the final analysis, it stems from information inequality.
LaborVoices wants to launch an integrated platform for plant data. Working with the charity foundation of the Dutch fashion brand C&A, LaborVoices began to anonymously collect opinions on working conditions from company employees.
The project was first launched in Turkey. As the world's eighth largest garment exporter, Turkey's extensive sample helped LaborVoices produce its first data report in 2016. To download this report, you need to provide your name and email address on the LaborVoices website.
The report surveyed more than 9,000 workers in 50 regions of Turkey, and 3,217 of them shared their assessment of working conditions. These scores are made up of multiple elements, such as fire prevention measures, salary levels, working hours, abuse, environmental cleanliness, and child labor usage.
The results of the survey were not optimistic, with 44% of people being verbally insulted and 38% being forced to work uninterrupted for 14 days... this has violated international labour law. In addition, 55% of people pointed out that toilets and restaurants are in poor sanitary condition or cannot be used at all.
According to CEOVohl Gill of LaborVoices, this is an opportunity to give workers a voice and urge brands and suppliers to promote a transparent strategy. As early as 2013, it had done a similar survey in Bangladesh. At that time, Bangladesh was reported in the newspapers due to the collapse of sweatshops. Many retailers and brand owners were also on the list, making the dark side of the fashion industry. Exposed.
Gill believes that it is necessary to promote a similar approach to Bangladesh to promote more countries to play a broader role in social supervision. For example, in order to monitor the actual effect of the data platform, LaborVoices decided to return to Turkey once every six months.
Relying on third-party platforms to collect data helps to identify the truth of the information provided by the brand, and LaborVoices also hopes to use this data to encourage companies to make changes. In recent years, the environmental and humanitarian boom led by fast fashion brands has been on the rise. From the development of recyclable raw materials to green marketing, the announcement of factory information and other initiatives have become the brand's enthusiastic participation.
In fact, shifting to environmentally friendly production is already a definite industry trend. It is not just an ethical requirement but a business opportunity. According to a recent report released by the US private credit card service provider "Union Data System", at least in the United States, Z-generation consumers younger than 18 years old are more willing to pay for green products.
However, Gill believes that the true nature of the relevant supply chain transparency messages released by fashion brands is yet to be examined. Many of them are already handled external rhetoric. The real internal truth is often unknown. The company’s advertised “supply chain transparency†is also There are many blind spots, making it more like a marketing tool.
One example is the niche fashion brand Everlane. One of the selling points of the brand is to mark the manpower, fabric and transportation cost of each piece of clothing on the website or even the label to mark the emerging consumers. Cost and supplier transparency, but in a report by TheFashionLaw last year, it was questioned that the brand's information was not completely public, for example, it only listed the location of the manufacturing plant, and did not have a specific signature.
Maeve Galvin, project manager of the C&A Charity Foundation, believes that the LaborVoices project is still a relatively new attempt in the apparel sector. She said to Glossy: “Workers are very eager to share information about working conditions, but in the past they generally only talked to NGOs or auditors, so there is a platform for them to continue to provide industry information data, which is still a Emerging areas.†“A few years ago, transparency was a terrible word in the industry. But now, we have witnessed its initial efforts,†Galvin added.
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