Sports and leisure and comfort are paramount or will be the main trend in the lingerie industry in 2017. Sports and leisure are somewhere between sports and street casual styles, and will continue to affect the color, tailoring and technical details of the underwear in the new year. But no matter how innovative, comfort is a key factor from start to finish.
Today's underwear styles have evolved to a fairly mature stage, both in terms of design and functionality, and the underwear can even be worn outside. This also gives female consumers more choices.
Jennifer Kapasi, head of the Indian branch of Triumph International, the German lingerie giant, said: “Underwear will become more innovative, with new shapes and fabrics. Soft tones, delicate floral lace and excellent craftsmanship can cater to Market demand. The entire industry will focus on fabrics that stimulate the senses (especially lace)."
The Rio Summer Olympics provides a global display platform for the lingerie industry in 2017, and more new designs, tailoring and styles will be available in the next season. Rohit Gupta, general manager of Indian lingerie brand RupaSoftline, said: “No matter what the theme and inspiration of the next season is, the most important thing about underwear is comfort. The whole industry is returning to the original to ensure maximum comfort.â€
DoraLau, CEO of American underwear brand CurvyCouture, said: “The easy-to-wear casual underwear represented by comfortable brogues will be a hot spot in 2017. I believe that the classification of sports underwear will be more detailed and subdivided. It is used for fitness activities, for work and for walking, etc. Translucent, hanging neck and lace continue to be popular elements."
Smita Murarka, head of marketing and e-commerce for Indian lingerie brand Amante, predicts that in the summer, the hook-and-loop lace will be a hot boom, and the front-button bra with lace thong will also become hot.
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