On April 8, 2017, Danish national treasure actor Nikolay. NIKOLAJ COSTER-WALDAU appeared in the famous military men's wear brand AKCLUB Shanghai Xintiandi fashion store, officially appeared as the AKCLUB image spokesperson, he is also the first brand image spokesperson of AKCLUB. Nikola is a household name in the movie "The Game of Thrones" by James Lannister. This is a visit to Shanghai, China, for a three-day AKCLUB brand series event, and meet with the media and fans. Mr. Song Ping, the founder/Chairman of AKCLUB, and Mr. Zhou Long, the brand CEO, said that the brand spirit of “PEACE WORK & LIFE†advocated by AKCLUB is also the attitude of life that Nikola believes.
Subsequently, Nikola visited the AKCLUB 2017 autumn and winter fashion show, witnessed the new season of military trends. "Beautiful Beauty" star host Li Siyu, popular actor Bai Yixuan also appeared on the scene. Nikola said that when he first shot the AKCLUB image film in Los Angeles, the Hollywood stylist also said that he liked AKCLUB clothes very much. This time his appearance has undoubtedly become the climax of this Shanghai Fashion Week, which has aroused the excitement of the audience, marking the further internationalization of Shanghai Fashion Week.
In this season, the designer broke the reorganization of letterhead printing, creating an unprecedented body print, and applied to fabrics, scarves, coats and jackets. AKCLUB's fabrics are as strong and wear-resistant as ever, with natural colors such as dark indigo, military green, milk grey, and red for brightening. The boiled wool texture and special base fabric, wool twill weave and sporty knit fabric, as well as many interesting knit fabrics and other fabric elements are presented in this season.
Nikola’s trip to China, AKCLUB also specially arranged for Tmall Live and Tencent fans to meet for the "Game of Thrones" fans. The meeting will be held at the AKCLUB house on Changle Road. AKCLUB house is the military uniform museum of AKCLUB. It collects old military uniforms from different countries in different eras. The purpose is to let more people understand the evolution and charm of the military style.
It is worth mentioning that this movie fan will be hosted by the popular Weibo V, talk show listening expert Gu Dabai. As a veteran fan of "The Game of Power", Gu Dabai's vernacular communicates with Nikola on various classic plots. When asked about the changes in his life after the big red and purple, Nikola said frankly. "Game of Thrones" certainly changed his career, but life is still life, he is fortunate to have a happy family, has two lovely daughters, his ideal state of life is to find a balance between life and career. In AKCLUB's promotional video this season, the scene of Nikola's communication with her daughter was reproduced. From the letter he wrote to her daughter and wife, we felt love and strength. This is also the spirit that AKCLUB2017's autumn and winter big show hopes to convey, and it is a modern fashion diversification in the old days and the far-reaching home books.
About the brand:
AKCLUB, created by a team that loves military culture, research craftsmanship and fabrics, is a designer brand inspired by World War II old military uniforms. Under the leadership of Johnny Diamandis, a former Burberry brand menswear designer and internationally renowned designer of World War II military uniforms, he is committed to inheriting the practicality, functionality and fashion of wartime military uniform development, and perfectly presents the concept of military-style pragmatism aesthetics. Let the authentic old military style return to contemporary life.
AKCLUB believes that a good dress will last a long time with the accumulation of time. The biggest sure thing about a piece of clothing is to wear it often and for a long time. Therefore, AK men's clothing should be more tough, full of male dignity, just like the military uniforms in wartime, so the classic hardwear.
AKCLUB believes in the meaning of "time" and "emotion" in the costumes. With the "old military uniform" as the origin, it creates a series of costumes with both the tough guy spirit and the tough will, and interprets the lifestyle of "PEACE WORK & LIFE". .
Since AKCLUB was founded in 1993, after the successful opening of online and offline stores, the first image spokesperson in 2017 will also be played by "The Game of Power", "The Monarch", the actress of James Lannister, Hollywood star Nikola In his post, he is passionate about life and work, and perfectly demonstrates the hard style of “PEACE WORK & LIFE†advocated by AKCLUB.
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