Women's display is the appropriate apparel products in a compelling way to display the right place in the store to meet customer demand, thereby increasing sales. Women's display technology is a business operation skill that clerks should master. Womens display technology is well used, not only to highlight the characteristics of goods and enhance the attractiveness of clothing. The following to share some tips from the small series of women's display.
A theme display
Set a theme for women's display. Themes should change frequently to suit seasonal or special events. It creates a unique atmosphere for boutiques, attracting customers' attention and selling them.
For example, a week or even a month before the Spring Festival, most of the shopping malls or stores will be opened in the store the most prominent counter / shelves, will focus on a variety of festive costumes placed together to facilitate the selection of customers, and this is the theme of the exhibition .
Second, scientific display taxonomy
Most types of clothing stores are more types, ranging from dozens to hundreds, in order to expand the service surface and increase the turnover rate. The so-called scientific classification is based on some rational logic to classify the method, such as the order by color emissions, the door is red, the middle is blue, the other is the other colors, or the left is the mid-range clothing, the right is the high-end clothing, Inside is to provide after-sales service. Scientific classification to the customer purchase and store management have brought convenience. î—°
Third, highlights the display
This display is the use of windows to highlight the performance of their preferred recommended clothing style an exhibition method, the use of props or patterns in the shape to be able to show the psychological characteristics of women. The key display method in the use of the performance of the movements are women in the life of some posture modeling, which can reflect its rich state of life, can effectively arouse the imagination of customers to stimulate their desire to buy.
Fourth, the display points to note
Countertops and plywood display points of interest
A, laminated display: children's clothing on the store shelf plane or stacked goods.
B, countertops display: including trolleys, platforms, decorative table, trolley, also known as auction car, most of them for a large number of display or auction of goods.
Wall display caution points
In the women's clothing store display of goods, wall display and Nakajima display are very different, especially if the wall display can make good use of, so that customers can see the product at a glance.
Cabinets display points of attention
A, women's cabinet display attention to deal with the relationship between the upper and lower levels.
B, avoid too crowded.
C, women's cabinet display to pay attention to the customer's visual point of view.
Thus, the successful underwear display requires dealers not only to understand aesthetics, color science, but also fully grasp the characteristics of underwear sales rules, such as: life cycle, smooth, flat, slow sales, corresponding inventory analysis.
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