Prize gift promotional items work to increase revenue

Do not know when to start, gifts have become a very important part of product promotions and business activities, according to relevant data show that in the past a company with annual sales of more than 10 million, gifts, gifts, accounting for about 2-3%, That is 20-30 million. Now it has reached 5% or even more than 10%.

Since more and more funds are spent on corporate gifts, why should companies not only reduce or stop spending in this area but also increase investment?

1. Gift Promotions Generalized Market Competition is becoming increasingly fierce today. Gift promotion has been widely used and even proliferated. In order to win consumers, merchants who do not carry out promotional gifts will join the army of gifts and promotional activities, and businesses that perform gifts and promotions will fear that they will be stolen. Therefore, they will increase their capital investment. , improve the quality of promotional items.

Let me give you an example. We went to the supermarket to buy a bucket of oil. Is it Lu Hua or Hu Jihua or Jin Long Yu? Under a variety of choices, we often see which ones have promotional gifts; if we all engage in promotions, we will also see which gifts are more suitable for their needs.

Buying products because of gifts is a common phenomenon among consumers. Under the premise that product quality and price are roughly similar, it is not "hard power" but "soft effect" that the company wins consumers' fight.

This is one of the reasons why companies will increase their investment in gifts.

2. Gift and Gift Quality Promotion Gifts and gifts When marketing tools are just “coming out”, many companies will use low-priced or even inferior items as product gifts. At this time, consumers will only feel that “there is better than nothing”. Nowadays, consumers have already known how to distinguish between good and bad and will not be fooled. This requires that businesses must be "intentionally" to prepare gift gifts.

How can you choose to use it? You have to have a gimmick. The gift that can attract customers is cheap and it is actually a thing that makes businesses scratch their heads. For this reason, many companies are willing to choose gifts on the Internet. They think that they have saved manpower, material resources, and time costs. However, they have come up with issues such as unreliable website integrity, unreliable merchants, and product quality.

According to Xiao Bian, the best way for businesses to choose gift gifts is to combine online and offline: After using online platforms to collect product information, they can see the goods in line, place orders, and complete centralized purchasing.

The best centralized procurement platform is a large-scale professional exhibition and event: Once the organizers of the exhibition activities have checked the reputation of the manufacturers, the exhibition is the densest and most concentrated place of products, and the limited geographical scope One-stop shopping can be completed within, simple and easy. The "China International Gifts, Premiums and Housewares Exhibition" sponsored by Reed Hua Group Exhibition Group is a very good choice.

Prize Gift Promotional Products, Product Productivity Increase Revenue Revenue Gift Network May 15, 2014 Source: Gongli.net Don't know when to start, gifts and gifts have become a very important part of product promotion and business activities, according to relevant data In the past, a company with annual sales of more than 10 million yuan, gifts, gifts, accounting for about 2-3%, that is 20-30 million. Now it has reached 5% or even more than 10%.

Since more and more funds are spent on corporate gifts, why should companies not only reduce or stop spending in this area but also increase investment?

1. Gift Promotions Generalized Market Competition is becoming increasingly fierce today. Gift promotion has been widely used and even proliferated. In order to win consumers, merchants who do not carry out promotional gifts will join the army of gifts and promotional activities, and businesses that perform gifts and promotions will fear that they will be stolen. Therefore, they will increase their capital investment. , improve the quality of promotional items.

Let me give you an example. We went to the supermarket to buy a bucket of oil. Is it Lu Hua or Hu Jihua or Jin Long Yu? Under a variety of choices, we often see which ones have promotional gifts; if we all engage in promotions, we will also see which gifts are more suitable for their needs.

Buying products because of gifts is a common phenomenon among consumers. Under the premise that product quality and price are roughly similar, it is not "hard power" but "soft effect" that the company wins consumers' fight.

This is one of the reasons why companies will increase their investment in gifts.

2. Gift and Gift Quality Promotion Gifts and gifts When marketing tools are just “coming out”, many companies will use low-priced or even inferior items as product gifts. At this time, consumers will only feel that “there is better than nothing”. Nowadays, consumers already know how to distinguish between good and bad, and they will not be fooled. This requires that businesses must be "intentionally" to prepare gift gifts.

How can you choose to use it? You have to have a gimmick. The gift that can attract customers is cheap and it is actually a thing that makes businesses scratch their heads. For this reason, many companies are willing to choose gifts on the Internet. They think that they have saved manpower, material resources, and time costs. However, they have come up with issues such as unreliable website integrity, unreliable merchants, and product quality.

According to Xiao Bian, the best way for businesses to choose gift gifts is to combine online and offline: After using online platforms to collect product information, they can see the goods in line, place orders, and complete centralized purchasing.

The best centralized procurement platform is a large-scale professional exhibition and event: Once the organizers of the exhibition activities have checked the reputation of the manufacturers, the exhibition is the densest and most concentrated place of products, and the limited geographical scope One-stop shopping can be completed within, simple and easy. The "China International Gifts, Premiums and Housewares Exhibition" like organized by Reed Hua Group Exhibition Group is a very good choice.

3. Reward gift value is much greater than the investment value Although the investment in gifts and gifts has a tendency to climb up compared to the past, the benefits it brings are much higher than the input.

For example, at the just-concluded 2014 Beijing International Auto Show, many auto manufacturers have issued free souvenirs to audiences. Taking TOYOTA and CHRYSLER as examples, the LOGO's eco-bags are printed on the booths. The cost is not high and the information can be put into them. This is easier to accept than a dry leaflet. In addition, innovative and practical U disk, car stickers, keychains, colored crayons, and cups have also shown their own magical use - printed on their own LOGO to the audience, the audience is happy while the manufacturers also do for themselves A silent propaganda.

Compared to the cost of millions of dollars, please use celebrities to make advertisements for endorsements. If the cost is low, then a few dozens of pieces and more than a few dozen pieces of gifts and gifts will be considered by the company. This is why even though more money is invested, companies are still happy to increase the root cause of the gift.

To sum up, Xiao Bian wants to use oil poetry to summarize:

Product competition is too fierce, gifts give sales. Sales increase business laugh, change another gift and then promote. Where high-quality gifts are selected, the Beijing Show will help. New exotic products, silent propaganda slowly. Small gifts are less expensive, and great rewards are wonderful.