The beginning of summer, clothing is about to enter the summer selling season! Reporters from each store access to the latest sales feedback, the summer dress sales are heating up, accounting for the entire store spring and summer clothing sales 35%. Each store is also full of horsepower to familiarize with the goods, seize the summer well blowout sales opportunity! In late May, love no quarter quarter of the annual sales force of the summer shop training meeting immediately held before this event, the reporter interviewed to love quarter marketing manager Liu, ahead of time to decrypt the love of love and no season sales in the summer of 2014 Promote the golden ideas!
As we all know, store sales are the most common type of sales. Sales are not conventional, with the changes in consumer spending habits of apparel, love every season, sales focus and sales target has changed! From the comparison of more than 300 different shops in the same quarter of last year and the data in May this year, Liu Jingli, Marketing Manager at No Quarterly Marketing, expressed his opinion: "Sales is a complete process. It may be that in the past sales, Our sales staff are always trying to persuade customers to buy products by various means and methods.But now, love without season brand recognition and reputation increase decided that in 2014 our store sales no longer rely on the secret, "secret The new way of selling depends on the enjoyment and sharing, completely open "passion sales" to make the customer's shopping behavior become a happy thing, so that customers get the real enjoyment in shopping. "Manager Liu saw Reporter's question, these macro changes we all have more or less know, but the real details, there are still many ways, love no season is how to protect the implementation of these points it?
Manager Liu from the display and promotion of these two points to reporters focus on:
(A) clothing display and take orders skills
In addition to attractive clothing store opened, how to put the right clothes in the right place is also the place where apparel people have been concerned! Love no seasons pay attention to different store configurations different proportion of the product structure, love shop without season the store staff familiarity with their own clothing will gradually take the evaluation system, the familiarity of the goods determines the precise and efficient effect of the process, and all kinds of clothing features Understand that is the most important part of clothing display!
At the same time in the effective communication of clothing sales, non-season store salesperson to pay more attention to their own expression and tone, language cooperation! Assisted with the correct gestures to emphasize something, invite customers, and prepare to end the show. Such as: in the shop to show customers clothing, that is, to give their reasonable attention, you can put the clothes on the palms up, look focused on the clothing and customers, and respond positively to consumers like the Queen-like services.
(B) publicity skills
Gas field No season focus on store-style atmosphere generous, no additional decoration costs, whether it is hue, hanging bar height, or the overall layout, we focus on simple and comfortable, with clothing colors, complete coordination of mix and match sets, all to reveal a Low profile and sense of quality, but also in the tag on the unique flavor of the material will enable customers to remember the taste and charm of non-seasonal shop dress, long-term customers can increase brand recognition!
Poster. Love each season without the design department issued a fashion uniform propaganda posters, to help attract customers into the store, increase shopping pleasure experience.
Video playback. Love season without season video ads produced each year for in-store playback and online advertising, the combination of sound and image will bring customers into the temptation of the experience of the world, so that customers know more about the brand discount, love no season advocated by the culture And the store's clothing!
4. Light choice. The selection and use of light is also important for the costume show. Ensure love without season store reasonable lighting issues Design Department initially provided when the store design drawings that have been fully taken into account the latter part of the display with light fine-tuning to promote the display of goods!
Love no season, 8 years of trials and hardships, 8 to bear the burden, with love and no season grew up nearly 400 clothing store business in Changhong, love no season with "creative" and "innovative" attitude interpretation of responsible business purposes , The leading brand discount women's clothing store business a new round of Nuggets wave!
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