China's clothing brand to financial circles

Clothing production enterprises are one of the typical representatives of human resources and capital demand in production and manufacturing. It requires a certain capital flow to maintain the operation of production and operation. At the same time, because of the popularization of goods, the cash flow can generate rapid return. . This is also the case, making the Zhejiang private lending storm in 2012, clothing manufacturers have become one of the hardest-hit areas.

Although the country introduced support and assistance measures for production-oriented enterprises after the loan turmoil, it still cannot fundamentally solve the problem of state-owned financial institutions' control of private-sector commercial loans, so the State Council issued ten reforms of the financial state to use the country. The combination of private capital can not only invigorate more private commercial capital, but also hopes to improve the operating pressure of private enterprises.

As a result, some large-scale garment companies also started cross-border establishment or investment in commercial banks.

What is the result of the transition from the garment enterprises to the financial circle? What kind of problems can they solve or where can their interests be? For this reason, Zheng Lei, an apparel brand planning expert, expressed his opinions on this.

Red beans are eager to operate cash flow can be used as a case of Redbean Group. In the main business of clothing and rubber tires with lower gross profit margins and more fierce market competition, Redbean Group's capital chain will become increasingly heavy. There are numerous apparel companies in the same business dilemma.

Therefore, since the market has such a large capital requirement, the interest points generated will also increase.

By taking the banking industry as the starting point, both the self-employed companies' desire for funding needs and the provision of lending can be realized. Invisibly, one can add a self-controlled cash cow to the company's business operations. There is no need to worry about the helplessness of the state-owned banks to “pick up umbrellas and rainy days”.

Private capital urgently needs to squeeze into the banking industry. Apart from the needs of its own capital business, it is also related to the fact that the current virtual economic benefits are higher than the real economy. Starting from 2011, the current domestic consumption status showed a decline in the overall economic environment, and the market's decline in the amount of purchases and demand for goods caused the operation of many production-oriented companies to be in trouble.

On the contrary, the return on capital in financial services such as banking has gradually increased, even much higher than in other industries, and this has become an area where many capitals are competing to enter.

One "difficult" and one "easy", I am afraid that this simple arithmetic problem even the pupils will know how to choose.

Therefore, many traditional entity entrepreneurs have emerged in the middle eastern cities of Zhejiang and have abandoned the company's operations and turned to the financial industry. These activities, whether they are formal financial investment channels or private private loans and fund-raising activities, are all Shows such a mark.

Sima expands cooperation with overseas support points The apparel industry, like apparel brands, will also have a certain life cycle in the market. Or make the company and the brand more in line with the development of the existing consumer market, or absorb those companies and brands with more growth power for their own use.

China's export-oriented economy has experienced different ups and downs since the 1990s, and this time the appearance of the trough is caused by the fall of outward-oriented processing industries. With the "manufacturing" to "brand manufacturing" transformation. Whether it is the acquisition or introduction of foreign business brands and design R&D teams, or the promotion of domestically matured brands and products to the international market, more apparel companies have begun to actively explore and try out new business methods, such as Semir. What has been generated is the support and assistance of Kim Sungmoto.

Many international business activities are hidden behind different investment banks and financial services institutions. On the one hand, they can provide more convenient and quick financial support.