US Top Tide brand ROCAWEAR LOCAWEL will land in Suzhou Dayang Department Store

The US top fashion brand ROCAWEAR will enter Suzhou Dayang Department Store on September 1, 2011. ROCAWEAR and Suzhou Dayang Department Store will open a long-term friendly cooperation. We believe ROCAWEAR's unique and creative concept design will continue to increase the popularity of Suzhou Ocean Department Store this season. ROCAWEAR has more reason to believe that the good reputation of Suzhou Ocean Department Store in the industry will contribute to the promotion of ROCAWEAR's brand culture. .
The ROCAWEAR concept store uses the design concept of NIGHT CLUB. The decorative ball shines in the overall space, the cold-colored LED bar with a multitude of colors, the dynamic music beats, and the trendy styles interspersed with it, fully embodying the distinctive features of contemporary American culture. Everyone who comes to them is like a fashion party. Since its inception in 1999, ROCAWEAR has rapidly evolved into a global trend-setting brand with a unique blend of hip-hop culture and music fashion. It has opened more than 2,500 stores in 25 countries. Successful landing in China not only added a strong influence to ROCAWEAR's global map, but also brought a strong American trend to China.
In 1999, the American king singer Jay-z founded the fashion brand ROCAWEAR, a fusion of hip-hop culture and music fashion. He continuously introduced new materials, fabrics, and design ideas to create a refreshing urban fashion sense. "Black Pearl" supermodels Naomi Campbell, Spice Girls Victoria, HIP-HOP Tiny Chiara and Amuro Namie, famous singer Trey Songz and many other fashion stars have all served as ROCAWEAR endorsements.
Since its inception, ROCAWEAR has established an international website to provide exclusive products to consumers in Canada, Japan and Europe. It has subsequently worked with Save the Children to raise funds for African children through the production and sale of limited edition T-shirts. In 2004, ROCAWEAR’s total revenue reached US$580 million. In 2005, the first overseas company showroom was opened in the Netherlands and a European branch office was established in Amsterdam. In 2007, it opened a special store in Canada, and in the same year it put forward the “I will not lose” slogan, advocating the attitude of “overcoming difficulties and overcoming oneself”. In 2008, ROCAWEAR launched a new series of 9 perfumes, Evolution series, gradually formed a collection of men's, women's, children's wear, shoes, hats, bags, watches, jewelry, perfume, Barbie dolls and other 16 product lines. In 2010, ROCAWEAR officially landed in China to create trendy, natural, inspiring and personalized diversified costumes for young people in the Chinese metropolis who love music, love life and adhere to dreams.
At present, ROCAWEAR China has opened stores in Shanghai Joy City flagship store, Shanghai Jiuguang Department Store, Tianjin Jiuguang Department Store, Chongqing Xicheng Tianjie, Beijing North North Joy City, Beijing Xidan Joy City, Beijing Blue Hong Kong Bay, Nanjing Deji, Hangzhou Lixing Square, Chongqing Jiamao, Chengdu Wangfujing, Shijiazhuang Xianxiaxia, Nanjing Golden Eagle and so on. The company hopes to capitalize on the presence of Suzhou Ocean Department Store and find partners who are interested in hip-hop culture and trend fashion to jointly develop and progress and to witness the success of ROCAWEAR.
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