The first step to understand the military: Sun Tzu said: Know thyself, know yourself. He first did a division of labor: do market research to understand the basic characteristics of new markets, first of all to enter the new market familiar with the new market environment, including economic development, local characteristics, competing products and even to be a report on the market for this investigation Learn more about the new market. You can organize the marketing team division of labor fully understand the basic characteristics of the local market and dealers and contact information. Have done a record, he personally found a dealer in the region, asked him to eat to talk about the basic situation of the new market, the salesman through the second batch of the boss and his business to understand the entire market overview, the market concluded: Market consumer groups, but consumers seek the cheapest brand recognition. His product is a regional brand in their own region as a brand name, but in the new market S also need to do brand communication, because the vast majority of people do not understand the brand's drinks. The second step, the development of tactics: When the new market situation to understand later, determine the market positioning of products, price positioning, and dealer selection criteria and negotiation skills training and planning, in particular, Market, first attack the city must have a detailed operational plan and ideas, so that your salesman has the rules to follow. L manager eventually determine a middle and low price selling products as the main push products, followed by the selection of a high-end products as the image of the product, the dealer's choice of positioning for the big two batches, have some strength, but do not have their own brand, with enthusiasm and Energetic, the average old dealer covet ease comfortable effortless push new brand, not to mention the profit margins of the new product is not enough to seduce him, even if he did because of ineffective promotion of new products died, there may be lost. The third step, collaborative negotiation: ready for basic work, you can negotiate the dealer work, according to their own brand characteristics choose the most suitable for product development, distributors, distributors basically to reach the average distributor of the basic hardware and software conditions But also possesses the enthusiasm and operation ideas, passionate to be our products, and our ideas to be our products. Such a "landlord" can cooperate with the operations and is conducive to winning victories. L manager and a large batch of the last two batches of business negotiations, with the brand new product development potential, space slightly higher than competing products, a dealer's honor and accomplishment, the success of the brand in other markets and models of Replicability, head office support and protection and other preferential policies finally touched the dealer. The fourth step, the common meeting: After passing the complicated procedure, finally can sign a contract with the dealer, the next step is to jointly study the product selection and marketing strategy, L manager to his salesman and dealer business people together, We all express our views, speak, plan, dinner, set a military order. L manager affinity and sentiment so that this group of young people increased their morale, plus the brand will soon launch advertising in the big TV, all the confidence.
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