Hong Jinshan: The rate designer's men's brand "Zuoan Zuoan" successfully entered Paris

Hong Jinshan, CEO and chief designer of the left bank apparel. In 2006 and 2007, he was on the stage of China International Fashion Week for two consecutive years, and twice won the title of "Top Ten National Designers."

On September 3, 2011, WHO'S NEXT, the most innovative international fashion clothing and apparel show of the year, was held in Paris, France. In this exhibition, the designer brand "ZUOAN Left Bank" officially unveiled, which is the only representative of Chinese fashion brands in this exhibition.

In this exhibition, Hong Jinshan brought the concept of “ZUOAN left bank” environmental protection concept elements --- men's suit with snake body pattern, T-shirt made from corn fiber, and polyester fiber produced by recyclable mineral water bottle secondary use. Fabric clothing, natural colored cotton garments using the most environmentally friendly materials. And because of the environmental protection element, individual products on the “ZUOAN Left Bank” have also been selected into the Central Exhibition Booth.

In addition to the design achievements, in this exhibition, the "ZUOAN Left Bank" products also attracted the attention of many department stores, international buyers, and fashion media. The customers who took the initiative to come to the exhibition and negotiate cooperation were busy. This situation also validates the concept that Hong Jinshan has always emphasized: Designers must also follow the laws of the market.

“What kind of product can be considered as a good product? Of course, it is a product that can be accepted by consumers and recognized. If a designer designed the product market can not accept, then no matter how much design inspiration this product is incorporated, it is difficult Call it success. The market is the only criterion for testing products." Hong Jinshan chatted with reporters about his own ideas.

According to Hong Jinshan, a qualified designer should be able to maximize the economy. "Of course, designers should add their own design elements to their products, but this element should be based on market demand. Only by seizing market demand and then adding some personalized elements, can we design a good reputation. Best selling product."

It is precisely because of this concept that Hong Jinshan and his "ZUOAN Left Bank" are gradually becoming more and more familiar to everyone. On February 15 this year, the left bank apparel was successfully listed on the New York Stock Exchange, and the "ZUOAN Left Bank" became The second Chinese clothing brand that successfully landed on the New York Stock Exchange after Hinia.

“In the traditional sense, designers’ branded products target only a small part of the market. I think this is a misunderstanding. If your product is really acceptable to the market, how can it be confined to the niche? "Hong Jinshan said.

This kind of idea Hong Jinshan does not just think about it, but wants to do it. “The left bank apparel has a five-year plan, which is to plan to expand our monopoly system to 2,500 in the next five years. At present, we have more than 1,300 stores of various types, although there is a certain distance from the target of 2,500, but We believe that this goal is not too far away, because the market space for fashionable casual men's wear is not as saturated as formal wear and business men's wear, and there is still much room for development in the entire market,” said Hong Jinshan.