The dilemma of diversification of small and medium-sized textile enterprises

“We have not yet invested in the photovoltaic industry and equipment has not yet been purchased.” On November 15, China’s famous manufacturer of socks and Wong Rongjin, chairman of Langsha Group, responded to the reporter by text message, stressing that Langsha Group has suspended its investment in the photovoltaic industry. .

Coincidentally, the Bosideng Group investor liaison officer also told reporters on the previous day that the investment in Bosideng's extensive investments in high-purity silicon projects in the press was purely an “individual investment behavior of Gao Botong (Bosideng Chairman Gao Dekang)”. No company.

Just over a year ago, dozens of textile companies, including the two companies, had rushed into the hot PV industry at that time. However, this year, the domestic PV industry experienced a sharp decline in prices, a surge in inventories, high debt, and overseas. "Double anti-" and a series of doom, the industry entered the cold bottom in late 2010. These companies that seek new business growth points outside the traditional textile and apparel business have also begun to re-examine the company’s diversification strategy.

Weng Rongjin told reporters that in the future, Langsha will focus on the owners of socks, seeking technical transformation and upgrading, while investing in small companies.

In the past, the "photovoltaic" word enthused some business owners.

“Traditional industry profits are too low. At that time, seeing many people investing in the field of polysilicon, it is indeed easy to make money. It is easy for people to feel excited.” A corporate person who once had a heart for the photovoltaic industry described the mood at the time.

There are also many actors.

Last October, Langsha Group announced the establishment of Zhejiang Anhang Photovoltaic Technology Co., Ltd. to enter the previously unfamiliar solar photovoltaic industry. At that time, the Zhejiang PV industry circle was rumored that the group’s two founders, the Weng Brothers, had prepared RMB 1 billion in cash and purchased 100 related equipment.

Two months later, Bosideng Holdings Group and Jiangsu Kangbo Technology Company announced a joint investment of 6 billion yuan to build a high-purity silicon project with an annual output of 6,000 tons, with an annual production value of up to 10 billion yuan. At the time, Gao Dekang stated that this project was an attempt by Bosideng to seek new development.

A year ago, the words were still in their ears, but the fiery quotes have come to an abrupt end. On the one hand, after the downward adjustment of European subsidies, market demand did not increase or even decreased. On the other hand, last year's fiery market, capacity expansion of first-tier companies, and new entrants swarmed in, resulting in an increase in the supply of the entire market within a year. Times. This situation has led to a complete reversal of the relationship between supply and demand, photovoltaic industry from the seller's market to the buyer's market.

Since the beginning of the year, the prices of polysilicon, silicon wafers, cells, and modules have dropped by about 45%, 52%, 53%, and 42%, respectively.

In this context, Langsha retired. Weng Rongjin confirmed that investment in the photovoltaic industry has been suspended. Although Weng Rongjin denies that Langsha has already invested in the PV industry, an insider in the industry said that although Langsha did not buy all the equipment as planned, it did purchase some of it and “had paid a deposit”.

The person also said that Langsha is now riding a tiger, although the equipment can already be in place, but the current market, can not receive orders, so you can only continue to "drag", did not dare to boot, a boot is a loss.

Earlier, Zhou Hongqiang, Langshah’s new energy minister, said in an interview with the media that the company experienced a reversal of the market situation when ordering equipment: “Before the equipment was extremely tight, it was able to arrive at the market six months in advance. By March of this year, it suddenly bought well. It's up."

Shen Fuxin, secretary general of the Zhejiang Solar Energy Industry Association, told reporters that at the current low level of the industry, orders are limited, and most companies are digesting their inventory. Companies that originally planned to enter photovoltaic investments have already given up, and companies that have already invested capital have had to struggle to support it. "As far as I know, we have not completely withdrawn yet, but have slowed down the pace of investment and are on the sidelines."

The diversified impulses of textile enterprises According to statistics from Zhejiang Solar Energy Industry Association, there are currently more than 200 PV companies in Zhejiang alone, of which, at the end of last year alone, more than 60 SMEs were flooded into the photovoltaic industry.

“In the beginning, the capital to squeeze into this industry rushed, because the hidden profits are too attractive, the average profit rate of more than 30%, and some reached more than 50%.” Shen Fuxin told reporters, in Wuxi Suntech, Zhejiang Yu Hui and other photovoltaic companies Under the influence of the wealth effect of overseas listing, Zhejiang's private capital has poured into the solar photovoltaic industry, many of which are companies whose main business is textile and clothing.

Insiders pointed out that most of the apparel industry's main business is not easy to do, the apparel home textile industry is fully competitive, low barriers to entry, fierce homogeneity competition, low profits, so the diversification of investment in apparel companies is very clear . Prior to this, most companies have adjusted their business directions, sought new development space, implemented diversified development strategies, and real estate, equity investment, and high technology have become favored development areas for apparel listed companies.

Sun Rigui, chairman of Vosges shares, who entered the photovoltaic investment in 2009, told reporters that as the largest home textile company, Vosges has gained a leading position in many markets, and there is limited room for growth in the area of ​​home textiles. Moreover, as a labor-intensive industry, Home Textiles faces a situation of labor shortage in the context of rising labor costs in coastal areas. The solar photovoltaic industry is a strategic project that the company found outside the home textile industry to realize the long-term rapid development of the company.

“Traditional industries have thin profits and even if the new energy industry is saturated, it still has higher profits and is much higher than traditional manufacturing industries.” Shen Fuxin told reporters that the photovoltaic industry has become the first choice for the upgrading of many small and medium-sized enterprises. The goal is that today's industries are cold, and most companies can only reorient investment or wait patiently for the industry to pick up.

For the next direction, many companies need to re-examine. Weng Rongjin told reporters that in the future, the company will focus on socks, seeking technological transformation and upgrading, while investing in small companies.

Relevant sources of Zhejiang Longbai Photovoltaic Technology Co., Ltd. told reporters that the company’s foreign investment is currently suspended and everything is in a “wait and see” state. Longbai Photovoltaic Technology is a wholly-owned subsidiary of the Longbai Group. Longbai Group is an export-oriented textile group enterprise with printing and dyeing as the main industry. It entered the development of photovoltaic industry in 2008.

Plus Size Wedding Dress

Plus Size Wedding Dress,Fat Woman Wedding Dress,Fat Size Wedding Dress,Plus Size Wedding Gown

Fenghua Jade Motor Co., Ltd. , http://www.longweddingdress.com

Posted on