Editor's note: The domestic consumer demand for children's wear is about 2.3 billion yuan. It is estimated that demand will increase at an annual growth rate of more than 10% in the next few years.
According to statistics, at present, there are approximately 171 million children aged 6 in China, 300 million children aged 16 and over 10 million newborn babies are born every day. Such encouraging data shows that the future of the children's wear market is very promising. However, the situation we saw was not as good as expected. Now that the children's wear market is in a state of weakness, it is almost a melee phase. Therefore, the children's clothing enterprises will soon be shuffled.
Looking at the entire Chinese children's wear brand market, many children's wear enterprises are in a weak state. The current domestic children's wear market has a child's age that is not finely divided. There is no way to be professional, and the clothes in the country's children are almost a mess. The big children's clothing market concept is very confused and designed. Unable to keep up with the development ability of the division, the homogenization of children's clothing products is serious, and the starting point of the industry is low. The quality of the personnel engaged in garments cannot keep up with the quality, market positioning and planning has not been taken seriously.
The problem of the children's wear enterprises in China University of Technology is the most serious. There are three major problems faced by the development of the children's clothing enterprises of Zonda University:
First, the basic design of a garment company depends on its survival. However, many excellent children's wear designers often do not stay too long. With the change of designers, the design of children's wear will appear faulty and can not keep up. This is a fatal blow to children's wear enterprises.
Second, because the design standards of children's wear of China National University are more difficult to grasp, this is also a key factor that has caused many children's clothing companies to break through. Therefore, the vast majority of children's clothing companies in China's largest children's clothing enterprises can make children's clothing very good, but there are few companies that can make Chinese children's clothing a lasting height.
Third, the quality of some children's clothing companies is difficult to maintain lasting stability, which has seriously affected the credibility of their brands.
According to the "2011-2016 China Boys Clothing Market Analysis and Investment Strategy Research Report," it shows that, at present, the domestic consumer demand for children's wear is about 2.3 billion yuan. It is estimated that demand will increase at an annual growth rate of more than 10% in the next few years. But even in this optimistic form, if the domestic children's wear enterprises themselves do not have this level to meet such a huge market, then it is all in vain. There are common problems in domestic companies, namely, high prices for children's wear products, narrow market, brand design is not pure, and the quality needs to be improved. This series of problems has restricted the development of domestic children's clothing enterprises, especially children's wear brands (children wear The development of the brand. At this moment, the domestic children's clothing market is in the process of shuffling. Some companies with no strength and those without the ability to avoid risks will be eliminated in the future. The future development of children's clothing enterprises has a long way to go.
Although we have a lot of complaints about the current children's wear enterprises, and put forward many deficiencies, but in fact it also shows that we are optimistic about the future of the children's wear industry, and full of expectations for children's wear enterprises. It is because of more expectations that there will be demands. Therefore, the future development of the children's clothing industry has various aspects of concern and supervision, and there will be breakthroughs.
According to statistics, at present, there are approximately 171 million children aged 6 in China, 300 million children aged 16 and over 10 million newborn babies are born every day. Such encouraging data shows that the future of the children's wear market is very promising. However, the situation we saw was not as good as expected. Now that the children's wear market is in a state of weakness, it is almost a melee phase. Therefore, the children's clothing enterprises will soon be shuffled.
Looking at the entire Chinese children's wear brand market, many children's wear enterprises are in a weak state. The current domestic children's wear market has a child's age that is not finely divided. There is no way to be professional, and the clothes in the country's children are almost a mess. The big children's clothing market concept is very confused and designed. Unable to keep up with the development ability of the division, the homogenization of children's clothing products is serious, and the starting point of the industry is low. The quality of the personnel engaged in garments cannot keep up with the quality, market positioning and planning has not been taken seriously.
The problem of the children's wear enterprises in China University of Technology is the most serious. There are three major problems faced by the development of the children's clothing enterprises of Zonda University:
First, the basic design of a garment company depends on its survival. However, many excellent children's wear designers often do not stay too long. With the change of designers, the design of children's wear will appear faulty and can not keep up. This is a fatal blow to children's wear enterprises.
Second, because the design standards of children's wear of China National University are more difficult to grasp, this is also a key factor that has caused many children's clothing companies to break through. Therefore, the vast majority of children's clothing companies in China's largest children's clothing enterprises can make children's clothing very good, but there are few companies that can make Chinese children's clothing a lasting height.
Third, the quality of some children's clothing companies is difficult to maintain lasting stability, which has seriously affected the credibility of their brands.
According to the "2011-2016 China Boys Clothing Market Analysis and Investment Strategy Research Report," it shows that, at present, the domestic consumer demand for children's wear is about 2.3 billion yuan. It is estimated that demand will increase at an annual growth rate of more than 10% in the next few years. But even in this optimistic form, if the domestic children's wear enterprises themselves do not have this level to meet such a huge market, then it is all in vain. There are common problems in domestic companies, namely, high prices for children's wear products, narrow market, brand design is not pure, and the quality needs to be improved. This series of problems has restricted the development of domestic children's clothing enterprises, especially children's wear brands (children wear The development of the brand. At this moment, the domestic children's clothing market is in the process of shuffling. Some companies with no strength and those without the ability to avoid risks will be eliminated in the future. The future development of children's clothing enterprises has a long way to go.
Although we have a lot of complaints about the current children's wear enterprises, and put forward many deficiencies, but in fact it also shows that we are optimistic about the future of the children's wear industry, and full of expectations for children's wear enterprises. It is because of more expectations that there will be demands. Therefore, the future development of the children's clothing industry has various aspects of concern and supervision, and there will be breakthroughs.
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