Shenzhen's consumption in Hong Kong is accelerating. Clothing and shoes are still favorites

The consumption of Shenzhen residents in Hong Kong is getting more and more intense. It is estimated that last year Hong Kong took Shenzhen's total retail sales of social consumer goods (referred to as "society elimination") for more than 5 points! Yesterday, the 2011 Shenzhen City People’s Shopping Survey in Hong Kong announced by the Shenzhen Retail Commerce Industry Association and the Shenzhen Chain Store Management Association showed this severe trend. A member of the Shenzhen CPPCC National Committee recently proposed a proposal to establish a tax-free zone to prevent consumer spillovers.

The investigation of Hong Kong's clothing and shoes is still Shenzhen's most loved experience. Most people in Shenzhen have had experience of spending in Hong Kong. What Shenzhen people love to buy in Hong Kong is the answer. The answer is clothing and shoes.

The "Shenzhen Shenzhen People's Consumption Survey in Hong Kong" shows that the statistical analysis of 2116 effective samples by Shenzhen Wanman Market Company shows that the proportion of clothing/shoe purchases in Hong Kong is the highest, reaching 55.98%; It is 46.27%; In addition, the proportion of home appliances/digital products and daily necessities exceeds 30%, and the proportion of jewellery, cigarettes/wine/tea/tea and leather goods bags exceeds 15%, and the proportion of other goods is relatively low.

In terms of gender, women’s purchases mainly include cosmetics, clothing/shoes, daily necessities, medicines/health products, home appliances/digital products, and jewellery; men’s purchases include clothing/shoes, household/digital products, and medicines/health care. Products, daily necessities, cosmetics and tobacco/wine/tea are the main products.

The reasons why Shenzhen people choose to go shopping in Hong Kong mainly include “diversified product styles, strong selectivity” and “equal goods, and the price is cheaper than in Shenzhen”.

From the correspondence analysis between “shopping in Hong Kong” and consumers, the high-performing, high-income deep-insurance group has the highest percentage of shopping and the highest frequency of shopping in Hong Kong. According to statistics, those who are keen on shopping in Hong Kong, the income of 20,000 yuan and above accounted for 16.88%, while the income of 5,000 yuan or less accounted for only 1.46%; 9.39% for undergraduate and above, junior high school and below only 0.88%.

Interpretation of "Dancing Soy Sauce" in Hong Kong

The proportion has risen sharply. The reporter compared the situation of shopping in Hong Kong in 2010. There are several sets of data that stand out and are dazzling:

In 2011, permanent residents in Shenzhen accounted for 27.27% (at least one time) of shopping in Hong Kong, more than doubling the 11.14% spent in Hong Kong in 2010. From the point of view of the frequency with which consumers specifically go to Hong Kong to shop, the proportion of shopping at least once a month to Hong Kong has also risen from 19.36% in 2010 to 25.30%. This shows that groups who are keen on “shopping in Hong Kong” are not only increasingly It is huge and there are more and more consumers visiting Hong Kong.

Another group of comparative analysis data on the categories of purchases is also ashamed: In 2010, less than 10% of the Shenzhen people purchased daily necessities in Hong Kong, accounting for only 9.36% of the proportion. In 2011, this proportion has increased to 30.85%. Three times! When investigating the reasons for this, we can see that due to rising prices, the Hong Kong dollar depreciated against *** in 2011, and consumers went to Hong Kong to purchase daily necessities that were cheaper than Shenzhen and more internationally renowned brands.

All kinds of data show that Shenzhen people shopping in Hong Kong are gradually becoming the mainstream choice for many people in Shenzhen from the original niche and occasional shopping behavior.

Voice CPPCC members to deal with the policy:

The establishment of a tax-free zone "According to the above data, if we count the permanent resident population of 10.3599 million in Shenzhen according to the sixth national census data, the population aged 15-64 is 915.64 million. In 2011, about 2.5 million people went to Hong Kong to shop. One per month. About 630,000 people went shopping in Hong Kong, plus 1,865,000 people who accidentally or incidentally consume 74.40% of consumers in Hong Kong. Calculated at 2,000 yuan per person per purchase, Shenzhen spending in 2011 was at least 18.85 billion yuan. Above, the total retail sales of consumer goods in Shenzhen in 2011 was about 352.8 billion yuan, and the divergence in Hong Kong in 2011 was close to 5.3%!” Here, Mr. Hua Tao, president of the Shenzhen Retailing Association, was agitated. “If we don’t take measures anymore, let us consume. A large number of outflows will not only affect the development of Shenzhen merchants, but also affect the steady growth of Shenzhen's GDP. The Shenzhen government should pay sufficient attention to this phenomenon!"

Hua Tao pointed out that the "Shenzhen Special Zone Daily" published the "public Hong Kong shopping Shenzhen commercial injury" reported the introduction of the attention of people in the industry, the recent association organizations to carry out further exploration of consumption in Hong Kong, in the just concluded Shenzhen CPPCC meeting In the past, the members of the CPPCC of the business community submitted a proposal to “strategize the central government for reducing import tariffs on consumer goods and build the core elements of the Shenzhen International Consumer Center”.

The proposal pointed out that under the circumstances where exports are under tremendous pressure, there is greater potential for stimulating economic growth through consumption. Shenzhen also proposed the goal of building an international consumer center. However, Shenzhen, which is adjacent to Hong Kong, is facing a severe situation of consumer spillovers. It is imperative that Shenzhen push for consumption by reducing tariffs on consumer goods, expanding imports, and reducing the difference between Shenzhen and Hong Kong.

The proposal suggests that the Shenzhen government should quickly seek the Central Government’s policy of reducing import tariffs on consumer goods and strive to lower the import tax on consumer goods, including excluding some goods from the luxury goods catalogue, lowering tariffs, and increasing imports. In addition, Shenzhen can imitate Hainan Province’s formulation of a tax exemption policy for outlying islands, setting up a certain range of duty-free zones and tax-free shopping malls, and increasing the competitiveness of Shenzhen cities and Shenzhen enterprises with their counterparts in Hong Kong and Hong Kong, so as to maintain the steady growth of Shenzhen’s GDP and social elimination. Shenzhen builds an international consumer center to gain time.