Open children's clothing store to earn adult money

In recent years, more and more children's clothing stores have opened up, and many parents may experience aesthetic fatigue. Just like the adult clothing market, there are few specialty children's clothing stores on the market. The reporter learned from a case that Ajun opened a styling children's clothing store in Guangzhou. At the beginning of the venture, Ajun also worried about whether the target customer range was too narrow, but after more than one year of operation, it proved that the original idea was correct.

Arjun's children's clothing store is located in an old inner street in Guangzhou and is not very popular. However, the small shop business is surprisingly good. Many white-collar mothers drive from the Tianhe area, and many foreign businessmen also come to buy the goods. The secret lies in the small shops that specialize in styling children's clothes.

The reporter learned that unlike ordinary children's clothes, children's clothes in the Ajun store are shaped, such as bottle-type sleeping bags, ladybug-type summer clothes, bee-type children's swimwear, elephant-shaped saliva towels, and frog-shaped children. Shower caps and so on.

A Jun said that bees children's swimwear style is the main store, has sold more than 250 sets, and inventory is stored in thousands. In addition to clothing, Arjun's store also operates other peripheral products related to children, such as stir-bars, baby bottles, and pooh bear cushions. “I sell almost all of the foreign brands here. From the point of view of quality and style, they are not available in domestic children’s clothing, although they are more expensive than domestic children’s clothes that cost a dozen or twenty dollars. A piece of clothing is also more than ten dollars. For white-collar workers, it is not expensive at all."

A Jun said that he should treat his customers not only as their own earning targets, but also treat them as their own friends. These people will become repeat customers.

All along, the relationship between Arjun and his customers is very close. Apart from business contacts, they privately exchanged ideas on parenting and traveled more often. For those customers who are crazy about shopping, she does not simply encourage them to buy more. Instead, she often persuades them to buy less and use enough. In this way, A Jun has gained the trust of his customers' friends. These people have also become repeat customers of Ajun.

A Jun said that when it comes to children's wear, the individual's vision determines to a certain extent the prosperous sales, the key is to "know", the same clothes, in different people's eyes may not feel the same, so we must have vision.

Arjun himself is the spokesperson for a young fashion mother. The computer in her store is equipped with a pink keyboard, a T-shirt worn by a family with angel wings, and a pair of big black-rimmed glasses. She said that is like this kind of clothes and dress up. This fashion dress is also one of the reasons why Arjun’s shop attracts young mothers to help them.