Mahogany furniture needs innovation

Recently, the reporter visited Redwood stores, furniture stores found that Yuan Henry, Xuanming Dianju, Youlian and many other redwood manufacturers in order to comply with the preferences of the new consumer groups, has long begun to try to improve innovation in traditional mahogany furniture. With the continuous increase of mahogany consumer groups after the 60s and 70s, many Hongmu companies began to think about how to improve on the basis of the tradition of inheritance, so that they will be closer to the environment and habits of modern people's lives, and they hope to subdivide the mahogany market. .

Redwood market demand is younger In some mahogany stores and mahogany furniture stores, the number of young consumers is gradually increasing. A salesman with a mahogany brand told reporters that after shopping for mahogany furniture, many consumers are now 70. These consumers love the material, craftsmanship, and culture of mahogany. With the accumulation of experience and financial resources, they have developed innovative mahogany furniture. The demands are increasing day by day. However, in the eyes of some young consumers, most of the manufacturers’ traditional hardwood furniture is unchanged, too rigid and inconvenient to use. They hope to purchase some new and unique mahogany furniture.

According to Fu Junmin, chairman of Xuanming Classical Residence, the innovative mahogany is not inferior to traditional mahogany in the selection of materials. Good brands are made from fine materials such as rosewood and pear. Yang Bo, general manager of Yuan Henry, told reporters that innovative mahogany does not mean that the material is inferior. It only improves and innovates furniture dimensions and appearance patterns, and is more in line with modern people's aesthetic taste and living habits.

The reporter also learned that the price of innovative mahogany is related to the materials used and the technology used. The price of innovative mahogany will not exceed the classical furniture of the Ming and Qing dynasties, but compared with the classical mahogany furniture manufactured in modern times, the price of innovative mahogany with sophisticated materials and excellent workmanship is not necessarily cheaper than classical mahogany furniture.

The bright future of innovative mahogany, Yang Bo, said that the market is getting bigger because of the greater demand. First, the number of high-income families from high-end customers is gradually increasing. Second, with the improvement of the quality of business operators, Chinese high-end furniture is becoming more and more popular when building high-end clubs, five-star hotels and other places. Third, mahogany furniture Gradually entered the world vision, and gradually recognized by the global market, and these people are more interested in innovative mahogany more suitable for modern life, the future market is very broad.

Pan Haiying, general manager of Union Redwood, also believes that the Chinese furniture market is still a wide variety and competition is fierce. In the sales of all furniture, the market share of mahogany furniture is very low, and there is a vast market space to expand. In the competition, innovative mahogany furniture contributes to brand differentiation, its advantages will become more and more prominent, and the market prospects are very optimistic.

Ren Cheng’s vice president Ren Cheng also stated that in order to allow the new wave of consumer groups who came from behind to buy a piece of mahogany furniture, the actual home of Lize’s “Redwood Hall” is also in line with market demand and will introduce more “younger people”. "Branding" and products show confidence in the development of younger mahogany.

-Industry that branding will dominate ● Pan Haiying, the general manager of Redwood Redwood through our experience in the market, the future development of the redwood market is very promising. First, the rise and fall of our furniture in each era is closely linked to its economy. After experiencing the peak development of the Ming and Qing Dynasties, Chinese furniture has entered a stage of fault. Now that it has entered the period of rapid economic growth in China, we have the ability and energy to re-examine it. So I think this is a good opportunity.

At the same time, from the perspective of the demand for mahogany furniture, I think that consumer demand will increase substantially. The prices of mahogany furniture will continue to climb, high-quality mahogany raw materials will become increasingly scarce, and low-end materials will increase year by year. Moreover, due to the increasing market demand, small-scale production enterprises are increasing year by year, waste of raw materials will be unavoidable, and product quality will inevitably be polarized. After all, the production process of mahogany has the characteristics of turrets, which will make mahogany consumers mature and Reason, branding will dominate.

Tradition is the root, and modernity is the body. ● Fu Junmin declares that the chairman of the board of directors is the so-called innovation. It is not the accumulation and cobble-up of the classical elements. Instead, he stands in the perspective of traditional Chinese thinking to innovate. Before innovating, we must first restore things to their original points, return them to their original features, follow their path of development and sort out the ideas, and then we can talk about innovation.

Modern classical furniture also inherits and integrates the spirit of traditional culture. At the same time, according to the development of modern society, some elements suitable for modern people's aesthetic taste are incorporated. Despite new places, this does not affect the spiritual connotation of traditional culture. We can't underestimate the aesthetic taste of modern consumers. The aesthetic taste of consumers is traditional and modern. “Tradition is the root and modernity is the body.” How to integrate modern home furniture with classical furniture? Different experiences and accomplishments make different interpretations.

Mahogany Furniture with Collectible Values ​​● Yang Bo Chairman of Beijing Yuan Henry Hardwood Furniture Co., Ltd. Now the entire mahogany industry is facing an important turning point. In the face of such an opportunity, the entire mahogany industry should also promptly set out to create a good product, maintain the market, cherish scarce materials, and make every product a masterpiece. At present, the demand for the traditional old style furniture market is expanding. Good inheritance is an old topic in the industry. Enterprises should also pay attention to innovation and develop and design mahogany furniture that is suitable for practical and aesthetic features of modern people. Continuously improve its internal strength, make full flavor and furniture with a collection value.

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