Lilang men's clothing goes to the United States to perform “wake-up and sublimation”

Recently, Li Lang and its brand spokesperson Chen Daoming went to New York’s Times Square and Fifth Avenue to shoot Li Lang’s latest advertising campaign. From the location of the commercials and the footage of the commercials, it can be seen that, unlike the previous Tang Dynasty advertisements full of Chinese elements, the new
The Lilang advertising film chose the international metropolis as the background, while Chen Daoming's dress is quite European and American style. Such a different style of change makes Li Lang's product design philosophy once again become the focus of attention in the industry.

Awaken our times

Figure) Lilang US Times Square New Commercial Film Shooting Highlights

It is understood that the Lilang slogan "Simple and simple" has been used for ten years. In the company of “Simple and Simple”, Lilang has developed into a Lilang fashion group successfully listed in Hong Kong. In addition to the Lilang brand, Lilang has successfully operated the sub-brand L2. Recalling Li Lang’s slogans in various periods, from the initial “between choices and highlighting wisdom,” to the “abandonment and wisdom”, the “abandonment and wisdom”, and the high-level realm of “the world is unbounded and the heart is tolerant”. The advertising slogans with different themes of the commercial films accurately reflect the positioning and connotation of Lilang in different periods. In the past ten years, with the widespread dissemination of the slogan “Simple and simple”, it has already represented a kind of life philosophy of “our time”. Li Lang Executive Director and Vice President Hu Chengchu explained that in order to make the philosophy of life advocated by us more in-depth, the theme of this commercial is “awakening and sublimation”. Internationally renowned directors and stylists are invited, and the shooting location is selected at the same time. The American Times Square strives to interpret the connotation of "simple and simple" in the most perfect form.

Wake up

Choice, highlight wisdom

Persistence, achievement dream

Our times

Simple is not simple

Lilang Business Men

The beginning of the commercial was selected from the Manhattan Plaza overlooking Times Square. A model dressed in fashionable clothes took the lead, while a group of equally stylish models followed, making the advertisement more intense. In order to continue the previous advertising theme, Chen Daoming holds a newspaper. The entire picture is full of atmosphere, fashion and elegance.

(Picture) Lilang New Times Square, New York City, USA

In addition, the shooting scene of the entire commercial film and the things behind it are even more explosive. The highlights of the commercials are really dazzling.

Director Michael Fitzmaurice: Big enough, professional enough

(Figure) Lilang US Times Square New Commercial Film Shooting Site

It is understood that this time as the director of Li Lang's "awakening and sublimation" commercial, Michael Fitzmaurice, had previously filmed Li Lang's "Unbounded World and Confidence" commercial. When referring to Michael Fitzmaurice, I have to mention "Smith and Mrs.", "Druid Tiger", "Dark Knight", "Iron Man", "Green Hornet" and other films. Michael Fitzmaurice directed or held these films. Photographer. In order to ensure the authenticity of this commercial, Michael Fitzmaurice took a handheld camera from start to finish. This professional attitude and professionalism also infected many staff on the scene.

In addition, long-term service designer brand Helment Lang, model-based photographer Stefan Armbruster handsome, and on the scene is also very eye-catching. Sabina, a stylist from Austria, has also made a great comeback with a simple style and surprising surprises from time to time. She is therefore favored by many Hollywood stars and fashion magazines. Steven Meisel, Terry Richardson, Mario Sorrenti Sabina has cooperated many times and praised her.

Chen Daoming: Enough for work, domineering

(Figure) Chen Daoming Lilang commercial image exposure

Chen Daoming’s professionalism is well-known in the circle. On the day of the shooting, the weather in Times Square was very hot and the people in Yanyang were sultry, and Chen Daoming, who was shooting an advertisement for autumn and winter, was still wearing a coat in autumn and winter. The degree of sultry can be imagined. The dedicated Chen Daoming said calmly, as an actor, can not talk about hot issues.

(Chart) Like Fire, Chen Dao Ming shoots new autumn and winter commercials

During the shooting of this commercial, Chen Daoming was not affected by the jet lag. Instead, he coordinated with the director and participated in some of the director's work. Michael Fitzmaurice, who just took a picture of Takeshi Kaneshiro, said that Chen Daoming’s gas field was stronger than that of Kim Soo-won. In addition to Chen Daoming’s own temperamental accumulation over the years, Li Lang’s executive director and deputy president Hu Chengchu insisted that Chen Daoming’s lack of shave on the court also added a lot to him. Unlike previous commercials, Chen Daoming with a beard has become even more aggressive in the commercials, bringing with him some modern successful people.

Hu Chengchu: enough decisiveness, enough power

(Figure) Li Lang executive director, deputy president Hu Chengchu adhere to the background shooting control effect

Li Lang Executive Director and Vice President Hu Chengchu personally led the team and went to the United States to complete the commercial shooting. During the filming process, Hu Chengchu participated in the discussion of the details of the shooting and adhered to control the shooting effect in the background. Under the guidance of the film, he expected the completion of the 12-hour flat film and video film work in 8 hours.

Hu Chengchu's vice president disclosed to reporters that he had taken a small episode.

According to the US local weather forecast, it was raining on June 8, originally scheduled for shooting in New York City, so the filming team recommended that the time be postponed until June 9. However, taking into account the time delay, Li Lang will spend an additional US$ 120,000 for this project. Hu Chengchu joked that Li Lang's commercial film never rained. He decided to gamble with God and insisted that the original time did not change. Sure enough, the weather was fine on June 8th, and the whole shooting work was smoothly completed. On June 9th, the local area began to rain. It was because of Hu Chengchu’s insistence that the project was successfully completed as planned.

(Figure) Hu Chengchu discusses commercial details with Chen Daoming

It is reported that the commercial will land on major domestic television stations during the 2012 London Olympics. By then, consumers will be able to hear from the screen Lilang's cry from the other side of the ocean: In our time, simplicity is not simple.