Innoya: opening a textile shop, the location determines success or failure

The Chinese people’s belief in Buddhism and Taoism since ancient times has led the Chinese to pay attention to the auspiciousness of the work. The selection of a Fuluji and the opening of the Kyrgyzstan Day is a must for every businessman. Then Enocha Home Textiles will give you a way to choose Fujiji, so that you can easily embrace the thigh of the God of Wealth.

Opening a store, the location determines the business after the store is good or bad, the so-called shop to make money, the meaning is very simple, before the money to open the store, it can be seen that the site selection has a great impact on the business. If you want to successfully open a home textile store, you should consider the location of the location of the store in the store. In general, the business districts in different locations can be divided into four categories.

First-class location: suitable for the popularization of home textile brands with a certain popularity

Generally speaking, the first-class lots are mostly casual commodities, so the competition in first-class locations is extremely fierce. If the home textile franchisees choose to make high-end products, it is conceivable that the consequences will prevail. In particular, the home textile brand that makes some exquisite products, in this environment, the effect and the expectations of the franchisees must have a considerable gap, the biggest and most obvious effect is probably the price difference between this brand price and other brands. . There may be many home textile franchisees who have such misunderstandings in their thinking that high-end luxury goods must be sold in first-class locations. In fact, if the franchisees choose to operate sophisticated high-end brand products, they should try to avoid site selection in first-class locations.

Second-rate location: suitable for operating some boutique types, and more style and momentum of home textile brands

The land rent of the second-rate lot is superior to that of the first-class lot. It has a great advantage and it is easier to find a large space for business. After renovation, the style of the store can be magnificent, which highlights the brand of such textiles. momentum. Although the passenger flow in the second-rate lot is not as large as the first-class location, it is relatively stable. For the luxury high-end home textile brand, it is impossible to take the road of winning by volume. It is the kingly way to train a group of stable customers. The passenger flow characteristics of the second-rate lot are exactly in line with this kind of home textile brand.

Third-rate location: the preferred location for featured home textile brand stores

The biggest feature of this location is that there are some specific consumer groups, and this type of people have higher loyalty to the brand, such as punk style, ethnic minority and other distinctive products, suitable for setting up stores in such locations. Characteristic home textile brands are more likely to gather specific consumer groups.

Four-flow section: Not suitable for home textiles, it is recommended that home textile franchisees not consider it.

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