Into the B2B sportswear market Reebok China to re-strive

Recently, Reebok announced that it has signed a strategic cooperation agreement with Dunbrooke International Trading (Nanjing) Co., Ltd., which will cater to market demand and enter the B2B sportswear market.

“Any company that needs sportswear such as team uniforms, polo shirts, pullovers and other sportswear with company logos is our target customer,” said Bill Doyle, general manager of Reebok China in an exclusive interview with a reporter from Shanghai.

On the recent May 6th, Reebok officially entered Taobao Mall and opened its first official online flagship store in China. Reebok also plans to cooperate with other websites.

On July 20, Yao Ming officially announced his retirement in Shanghai. Regarding the question of whether Reebok will renew Yao Ming, Bill Doyle never answered the question positively, saying that the company is still considering it, but this action has nothing to do with Reebok's advance and retreat in China. China's sports marketing community believes that Reebok has not been able to play Yao Ming this card.

"We generally do not disclose the number of stores and specific financial data," Bill Doyle told reporters. However, he still revealed that in the first half of this year, Reebok's sales have reached the target, and the profit is far beyond the target.

According to the official explanation, Reebok recently chose to cooperate with Deborocco, not to have any dissatisfaction with existing dealers such as Pou Sheng International, but to target different channels, which is a useful supplement. "China's B2B sportswear market is yet to be developed. Our goal is to prove our strength in this market through strategic cooperation with Deborocco."

It is reported that this strategic cooperation took effect on June 1, 2011, and Reebok authorized Deboruk to design, develop, manufacture, market and sell Reebok B2B apparel and accessories for corporate customers in China. Reebok will provide manufacturing standards and marketing guidelines for these jointly developed products, and Deboruk will be responsible for the manufacture, promotion and sales of the products.

Founded in 1939, Deboruks is a leading manufacturer and marketer. Its high-quality products include coats, sweaters, sweaters, T-shirts, headwear, bags, towels, etc. North America is its main retail market. Deborok International Trading Co., Ltd. (Nanjing) is a joint venture company established with China Guangsheng Apparel.

In the United States, Deboruk is the exclusive designer, manufacturer and marketer of Reebok apparel, hats, towels and luggage. Deboruk will establish a Reebok office in Nanjing as part of its strategic cooperation.

Larry Ramirez, president of Deborok (USA), said: "Since 2005, we have cooperated with Reebok and have achieved great success in North America. In the vibrant Chinese market, we look forward to working with Reebok to develop new ones. opportunity."

Gao Jiali, Managing Director of Adidas Greater China, said: Deboruk is the ideal partner of Reebok in China. This cooperation is a very good opportunity for Reebok China to prove our determination to explore all growth channels. .

It is understood that Reebok’s business has received orders. Bill Doyle revealed that a large domestic IT company and a stadium in Shanghai have ordered the product.