From December 12 to December 14, SNOOPY WEEKEND ( Women's Wear ), SNOOPY FASHION (Ladies' Wear) and SNOOPY INTIMATE ( Women's Wear ), three international brands of SNOOPY (Chinese name: Snoopy ) under Shanghai Zhenxin Garment Co., Underwear) joint press conference held in Kunshan Sunny Sunday Holiday Hotel grand and achieved complete success. Chen Jixing, chairman of Shanghai Zhenxin Garment Co., Ltd., Chen Jilong, executive director, Chen Wei-chi, executive director and Liu Jian-hai, founder of Strategic Partnering and Marketing Organization of Shanghai Zhenxin Enterprise Management Consulting Co., Ltd. attended the conference. Including Apparel Business Intelligence, China Apparel News, Apparel Times, Textile and Apparel Weekly, Shanghai Apparel, Shanghai Apparel Monthly, Hua Yi Network, China Underwear Fashion Network, China Apparel Network, China Apparel News Network, Apparel Business Network, Sina.com, Phoenix.com , Shanghai TV, etc., a number of networks, print and television media attended and reported this conference.
On the afternoon of the 12th, Shanghai Zhenxin Garment Co., Ltd. held a systematic and in-depth study on SNOOPY's project background, corporate strength, positioning and characteristics, marketing and other aspects of the country with more than 400 outstanding apparel dealers in-depth study to win Many apparel business approval and approval. 5 o'clock that day, SNOOPY apparel fashion show staged a grand, dozens of beautiful models led by a wave of vision will SNOOPY clothing fashion, exquisite show most vividly, the entire conference to the climax.
Shanghai Zhenxin Garment Co., Ltd. Chen Jixing chairman
At the meeting, Zhenxin strategic cooperative marketing agency founder Liu Jianhai introduced to the guests, Zhenxin 20 years ago the garment began to enter the Chinese apparel industry, from the initial apparel trading company has gradually developed into today's sales of billions of large After more than two decades of growth, Cheung Hsin has already reached the international standards of apparel running companies in such key areas as business management, marketing, product design and financial control. Most of the executives in Zhenxin also have experience in management and operation of well-known enterprises in many countries such as Korea, Japan and Great Britain. The team of designers and design cooperation agencies are also all over the world. The vision of internationalization is SNOOPY's development in the Chinese market Laid a good foundation. In addition to its own business strength and foundation, in September of this year, Zhenxin Garments Co., Ltd. reached a strategic cooperation with the collection consulting of Shanghai professional apparel brand marketing company. SNLOPY's marketing work is solely under the responsibility of the collection, making SNOOPY's development even more powerful.
At the same time, Liu Jianhai also explained in detail to the guests SNOOPY three sub-brand their own brand positioning and advantages.
Collection (Shanghai) Enterprise Management Consulting Co., Ltd. founder Liu Jianhai
SNOOPY WEEKEND
Brand positioning: the international theme of women's fashion
Brand Style: A variety of theme-oriented fashion, each theme matching different series, different styles of products, the introduction of more than eighteen themes throughout the year, each theme of the product gives customers a different feeling, the theme of European and American style, Japan and South Korea wind theme, bohemian theme, occupation wind theme, casual wind theme, street theme, ladylike theme ... ... all kinds of themes and styles constantly changing, everything to attract customers to patronize.
Consumers positioning: 18-28 years old, that is, from college to women before marriage and childbirth this stage, women's mentality, identity, living environment is constantly changing, they need different styles of clothing to show their different beauty And express their different feelings.
Channel mode: "one to two" street shop system, that is, a brand, two models, the main store to sell clothing, with a small amount of scarves, hats and other accessories, shops are mainly accessories . Two modes to launch the market makes dealers shop can do, take full advantage of channel resources.
SNOOPY FASHION
Brand positioning: new ladies fashion women
Brand Style: Between the traditional young Shu-pink, pure and traditional fashion casual women's mature, bright, this is a new lady's soft style, cute but immature, beautiful but not too mature sexy, Stylish and unobtrusive, natural and delicate.
Consumer groups Positioning: 14-24 year-old young girls, they are longing to grow but never miss a girl's feelings, whether it is self-styled or shy shy girl, not immature, cute and beautiful soft new ladies style is that they like of.
Channel mode: mainly shopping malls system, product structure, price system tailored for the shopping malls, seize the high-quality shopping malls resources, high sales force to do the mall brand.
SNOOPY INTIMATE
Brand positioning: fashion and healthy underwear
Brand Style: Natural, Comfortable, Healthy, Fashionable, SNOOPY INTIMATE is the earliest and most professional brand in China for developing healthy underwear for 12-28 year-old girls.
Consumer groups positioning: 12-20-year-old girls, they are in the growth stage, healthy, comfortable, fit underwear for their physiological growth and shape shaping is crucial, they need professional, designed for their age group Healthy underwear.
Channel mode: shopping malls, street shops can be flexible choice of channels, not the pursuit of store size, only the quality of the store.
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