On Friday, Hosa International Co., Ltd. successfully listed on the Hong Kong main board and raised net proceeds of HK$570 million. According to publicly available information, the Group plans to use approximately 35% of the funds raised for the expansion of the distribution network by the end of 2015 and to support first-tier distributors to open new retail terminals and upgrade existing retail terminals. According to the plan, by the end of the year, Hosa International's retail terminals will exceed 1,200.
Last Friday, Hosa International Co., Ltd. successfully listed on the Hong Kong Main Board and raised net proceeds of HK$570 million. According to publicly available information, the Group plans to use approximately 35% of the funds raised for the expansion of the distribution network by the end of 2015 and to support first-tier distributors to open new retail terminals and upgrade existing retail terminals. According to the plan, by the end of the year, Hosa International's retail terminals will exceed 1,200.
Expand the second and third line market
According to Frost & Sullivan, Hosa International's 2010 sales are expected to account for the largest market share in China's water sports, fitness yoga and sports underwear market segments, which were 6.1%, 4.6% and 31.1%, respectively. Among them, the high-end market is Hosa International's advantage market.
Hosa International has commissioned a market survey conducted by professional agencies to show that in recent years, the Chinese indoor sportswear industry (including water sports, fitness yoga and sports underwear) has developed rapidly. From 2010 to 2015, the compound annual growth rate of the industry will reach 24.0%. This provides market demand protection for the future development of the group. Based on this, “the Group plans to continue to actively expand its nationwide sales and distribution network. The Group intends to use its leading position in first-tier cities and the regional resources of tier one dealers to develop and expand sales coverage in second- and third-tier cities because The economies of second and third-tier cities are growing rapidly, Hosa International stated.
It is understood that as of October 31, 2011, Hosa International has 1,149 retail terminals and online sales platforms across the country. In the past two months, Hosa International has been stepping up its pace of terminal expansion. By the end of this year, this number will exceed 1200. Home, covering 28 provinces and municipalities.
In conjunction with the terminal expansion plan, Hosa International also continues to strengthen the management of distribution networks and retail terminals. "Through the Group's specially appointed regional sales teams to supervise and manage the Group's primary dealers, secondary dealers and retail terminals in their respective regions, the Group expects to closely monitor the Group's first-tier distributors. Performance, assisting them in discovering new secondary distributors, setting up retail terminals and entering new markets, and providing sales and marketing knowledge,†said Hosa International.
Will build brand flagship store
Diversified development is the way Hosa International expands retail channels. It is reported that the Group's diversified channel expansion includes department stores, flagship stores, online sales platforms, professional retail channels (such as fitness centers and resorts) and specialty stores. Flagship stores and specialty stores will become its brand image window.
According to the plan, the group's first flagship store will be established in Beijing in the first half of 2012, and more flagship stores will be established in prime locations in the following years. In terms of franchised stores, the Group plans to optimize the types of products offered by its stores based on an analysis of each store's location, consumer base and past performance in order to achieve the highest sales and maintain its own brand focus on the mid-to-high end market. In addition, Hosa International intends to continue to use the professional retail channels of Hosa Fitness Club and Other sports and leisure facilities to establish its reputation as a professional indoor sportswear authority.
"The market's perception of the Group's retail channels is also a key factor in determining the brand awareness of the Group. The Group intends to consolidate the logo style of its own brands through product design, as well as create a uniform look and atmosphere for Hosa retail terminals and strengthen its customers' brand. Cultural experience.†Hosa International believes that through flagship stores and specialty stores displaying the latest products, customers will be fully exposed to the HosaTM brand culture experience.
Hosa International's large store plan to open flagship stores and specialty stores has also caused hot debate among industry insiders. “The domestic consumer’s brand awareness of indoor sportswear has not yet been fully opened. It was a great start for brand promotion and promotion. This is a good start. But the risk is also high. If the supply of serial products cannot keep up The corresponding output may not be obtained," said Mr. Zhang, an indoor sportswear practitioner.
Expand the second and third line market
According to Frost & Sullivan, Hosa International's 2010 sales are expected to account for the largest market share in China's water sports, fitness yoga and sports underwear market segments, which were 6.1%, 4.6% and 31.1%, respectively. Among them, the high-end market is Hosa International's advantage market.
Hosa International has commissioned a market survey conducted by professional agencies to show that in recent years, the Chinese indoor sportswear industry (including water sports, fitness yoga and sports underwear) has developed rapidly. From 2010 to 2015, the compound annual growth rate of the industry will reach 24.0%. This provides market demand protection for the future development of the group. Based on this, “the Group plans to continue to actively expand its nationwide sales and distribution network. The Group intends to use its leading position in first-tier cities and the regional resources of tier one dealers to develop and expand sales coverage in second- and third-tier cities because The economies of second and third-tier cities are growing rapidly, Hosa International stated.
It is understood that as of October 31, 2011, Hosa International has 1,149 retail terminals and online sales platforms across the country. In the past two months, Hosa International has been stepping up its pace of terminal expansion. By the end of this year, this number will exceed 1200. Home, covering 28 provinces and municipalities.
In conjunction with the terminal expansion plan, Hosa International also continues to strengthen the management of distribution networks and retail terminals. "Through the Group's specially appointed regional sales teams to supervise and manage the Group's primary dealers, secondary dealers and retail terminals in their respective regions, the Group expects to closely monitor the Group's first-tier distributors. Performance, assisting them in discovering new secondary distributors, setting up retail terminals and entering new markets, and providing sales and marketing knowledge,†said Hosa International.
Will build brand flagship store
Diversified development is the way Hosa International expands retail channels. It is reported that the Group's diversified channel expansion includes department stores, flagship stores, online sales platforms, professional retail channels (such as fitness centers and resorts) and specialty stores. Flagship stores and specialty stores will become its brand image window.
According to the plan, the group's first flagship store will be established in Beijing in the first half of 2012, and more flagship stores will be established in prime locations in the following years. In terms of franchised stores, the Group plans to optimize the types of products offered by its stores based on an analysis of each store's location, consumer base and past performance in order to achieve the highest sales and maintain its own brand focus on the mid-to-high end market. In addition, Hosa International intends to continue to use the professional retail channels of Hosa Fitness Club and Other sports and leisure facilities to establish its reputation as a professional indoor sportswear authority.
"The market's perception of the Group's retail channels is also a key factor in determining the brand awareness of the Group. The Group intends to consolidate the logo style of its own brands through product design, as well as create a uniform look and atmosphere for Hosa retail terminals and strengthen its customers' brand. Cultural experience.†Hosa International believes that through flagship stores and specialty stores displaying the latest products, customers will be fully exposed to the HosaTM brand culture experience.
Hosa International's large store plan to open flagship stores and specialty stores has also caused hot debate among industry insiders. “The domestic consumer’s brand awareness of indoor sportswear has not yet been fully opened. It was a great start for brand promotion and promotion. This is a good start. But the risk is also high. If the supply of serial products cannot keep up The corresponding output may not be obtained," said Mr. Zhang, an indoor sportswear practitioner.
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