Many businesses in the promotion activities, often due to the implementation staff did not fully understand the promotion program, the slogan, resulting in greatly reduced the effectiveness of activities. Underwear store promotions, both in the store or outside the store, need to create a harmonious atmosphere, we must make them feel that they are members of this group, concerned about their work and life. Underwear store promotions, in the end how to train, management Purchasing Guide?
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The first step: organize all employees to learn promotional programs, so that employees arranged according to your request promotional display.
The second step: according to the inertia of the store sales and the existing sales environment, develop promotional goals, to be fixed to every day. (To tell employees must be 1.5 times the budget target, the budget target should be the most conservative target).
The third step: Ask employees to automatically promise the task, as a result, the promised goal will be at least twice the budget target.
Step four: reward and punishment incentives, a task for each person to complete the task as a standard, more than the reward, less than the punishment. For example, a promotion a shopping guide set 10,000 yuan, more than 11,000 yuan prize 50 yuan, less than 8 thousand yuan fine 50 yuan.
For the shopping guide management, well-known underwear expert Yan Haiping also gives their own views: promotions, to do all the preparatory work, from stocking to personnel arrangements for training, to be the best in all aspects. Responsibility to the people, the goal is in place, time is accurate. Each detail and precautions will be refined, broken down to each person every time. And do a good job in monitoring and feedback. The unfavorable situation that will appear also needs to be predicted and precautionary measures should be taken.
Clear promotion staff job responsibilities, business assessment standards, business tracking and supervision. Promotional performance appraisal to regularly implement the effect of assessment, continue to summarize the achievements and shortcomings of the promotion schedule, and make corresponding adjustments according to market changes.
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