Hong Jinshan, CEO and chief designer of the left bank apparel. In 2006 and 2007, he was on the stage of China International Fashion Week for two consecutive years, and twice won the title of "Top Ten National Designers."
â–¡ Elite Achievements On September 3, 2011, WHO'S NEXT, the most innovative international fashion clothing and apparel show of the year, was held in Paris, France. In this exhibition, the designer brand "ZUOAN Left Bank" officially unveiled, which is the only representative of Chinese fashion brands in this exhibition.
In this exhibition, Hong Jinshan brought the “ZUOAN left bank†concept of environmental protection elements—the men's suit with a snake body pattern and the T-Shirt made from corn fiber. The polyester fiber produced by the recyclable mineral water bottle secondary use was used. Fabric clothing, natural colored cotton garments using the most environmentally friendly materials. And because of the environmental protection element, individual products on the “ZUOAN Left Bank†have also been selected into the Central Exhibition Booth.
In addition to the design achievements, in this exhibition, "ZUOAN Left Bank" products also attracted the attention of many department stores, international buyers, and fashion media. This situation has also verified the concept that Hong Jinshan has always emphasized: designers must also follow the laws of the market.
“What kind of product can be considered as a good product? Of course, it is a product that can be accepted by consumers and recognized. If a designer designed the product market can not accept, then no matter how much design inspiration this product is incorporated, it is difficult Call it success. The market is the only criterion for testing products." Hong Jinshan chatted with reporters about his own ideas.
According to Hong Jinshan, a qualified designer should be able to maximize the economy. "Of course, designers should add their own design elements to their products, but such elements should be based on market demand. Only by grasping the needs of the market and adding some personalized elements can we design a good reputation. Best selling product."
It is precisely because of this concept that Hong Jinshan and his "ZUOAN Left Bank" are gradually becoming more and more familiar to everyone. On February 15 this year, the left bank apparel was successfully listed on the New York Stock Exchange, and the "ZUOAN Left Bank" became The second Chinese clothing brand that succeeded in landing on the NYSE after the Greeka.
“In the traditional sense, designer brand products target only a small part of the market. I think this is a misunderstanding. If your product can really be accepted by the market, how can it be confined to the niche? "Hong Jinshan said.
Hong Jinshan does not just think about this idea, but wants to do it. “The left bank apparel has a five-year plan, which is planned to expand our monopoly system to 2,500 in the next five years. At present, we have more than 1,300 stores of various types, although there is a certain distance from the target of 2,500, but We believe that this goal is not too far away, because the market space for fashionable casual men's wear is not as saturated as formal wear and business men's wear, and there is still a lot of room for development in the entire market,†said Hong Jinshan.
â–¡ Elite Achievements On September 3, 2011, WHO'S NEXT, the most innovative international fashion clothing and apparel show of the year, was held in Paris, France. In this exhibition, the designer brand "ZUOAN Left Bank" officially unveiled, which is the only representative of Chinese fashion brands in this exhibition.
In this exhibition, Hong Jinshan brought the “ZUOAN left bank†concept of environmental protection elements—the men's suit with a snake body pattern and the T-Shirt made from corn fiber. The polyester fiber produced by the recyclable mineral water bottle secondary use was used. Fabric clothing, natural colored cotton garments using the most environmentally friendly materials. And because of the environmental protection element, individual products on the “ZUOAN Left Bank†have also been selected into the Central Exhibition Booth.
In addition to the design achievements, in this exhibition, "ZUOAN Left Bank" products also attracted the attention of many department stores, international buyers, and fashion media. This situation has also verified the concept that Hong Jinshan has always emphasized: designers must also follow the laws of the market.
“What kind of product can be considered as a good product? Of course, it is a product that can be accepted by consumers and recognized. If a designer designed the product market can not accept, then no matter how much design inspiration this product is incorporated, it is difficult Call it success. The market is the only criterion for testing products." Hong Jinshan chatted with reporters about his own ideas.
According to Hong Jinshan, a qualified designer should be able to maximize the economy. "Of course, designers should add their own design elements to their products, but such elements should be based on market demand. Only by grasping the needs of the market and adding some personalized elements can we design a good reputation. Best selling product."
It is precisely because of this concept that Hong Jinshan and his "ZUOAN Left Bank" are gradually becoming more and more familiar to everyone. On February 15 this year, the left bank apparel was successfully listed on the New York Stock Exchange, and the "ZUOAN Left Bank" became The second Chinese clothing brand that succeeded in landing on the NYSE after the Greeka.
“In the traditional sense, designer brand products target only a small part of the market. I think this is a misunderstanding. If your product can really be accepted by the market, how can it be confined to the niche? "Hong Jinshan said.
Hong Jinshan does not just think about this idea, but wants to do it. “The left bank apparel has a five-year plan, which is planned to expand our monopoly system to 2,500 in the next five years. At present, we have more than 1,300 stores of various types, although there is a certain distance from the target of 2,500, but We believe that this goal is not too far away, because the market space for fashionable casual men's wear is not as saturated as formal wear and business men's wear, and there is still a lot of room for development in the entire market,†said Hong Jinshan.
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