In the gift industry, no company can cover all products, and it is impossible to establish a competitive advantage for all products. Without a clear strategic positioning, the company is doomed to go bad, but not far! In order to position one of the gifts as the core business of the company, we will continue to accumulate and increase the potential for innovation in R&D, breakthroughs in core processes, and large-scale production, and continue to build and improve product innovation, technical barriers, and rapid production. The competitive advantage in cost control, etc., makes gift companies more and more specialized, which can have a great effect.
In order to connect quickly and efficiently to the market, an internal and external system must be established. Within the company, a variety of business models are established with gift companies and business units as their units to perform their duties and support each other; in the market, based on local conditions, combined with the local actual gift consumption, such as gift customization and more Established various sales models including office system, agency system, distribution system, and direct sales. The entire system is huge, complex and well-organized. It is like an elephant, accompanied by music and rhythm. Such a company will fly like a butterfly.
To sum up, it is necessary to look at the problems existing in the domestic gift industry at the current stage from the overall perspective, and to avoid falling into blind spots, you will benefit greatly from the bottom up. The following is a summary of some of the gift industry in China by experts from the China Library.
1. Industrialization, scale, and low degree of specialization, low entry thresholds for promotional gifts, the large number of small businesses with flexible operations, and the inability to adapt to the trend of large-scale modernization and branding Market core competitive advantage.
2, the performance of non-standard operation is the relationship between sales and integrity is low; the relationship is business, business is the relationship; cash transactions, payment and delivery, cutting corners;
3. Intellectual and legal awareness is low. There is a determination and courage to carry out counterfeiting. The industry is everywhere;
4. The industry associations can make great progress from scratch, but the role of commercial associations is not obvious and their movements are not clear;
5, in the foreign gift market only in Hong Kong, Taiwan, for example, the gift is based on the brand as the mainstream; gifts are mainly cost-effective; the market is taking two different market positioning; domestic temporarily or gifts, gifts, all in one, there are Business began to engage in relationship and substantive service is the second.
In order to connect quickly and efficiently to the market, an internal and external system must be established. Within the company, a variety of business models are established with gift companies and business units as their units to perform their duties and support each other; in the market, based on local conditions, combined with the local actual gift consumption, such as gift customization and more Established various sales models including office system, agency system, distribution system, and direct sales. The entire system is huge, complex and well-organized. It is like an elephant, accompanied by music and rhythm. Such a company will fly like a butterfly.
To sum up, it is necessary to look at the problems existing in the domestic gift industry at the current stage from the overall perspective, and to avoid falling into blind spots, you will benefit greatly from the bottom up. The following is a summary of some of the gift industry in China by experts from the China Library.
1. Industrialization, scale, and low degree of specialization, low entry thresholds for promotional gifts, the large number of small businesses with flexible operations, and the inability to adapt to the trend of large-scale modernization and branding Market core competitive advantage.
2, the performance of non-standard operation is the relationship between sales and integrity is low; the relationship is business, business is the relationship; cash transactions, payment and delivery, cutting corners;
3. Intellectual and legal awareness is low. There is a determination and courage to carry out counterfeiting. The industry is everywhere;
4. The industry associations can make great progress from scratch, but the role of commercial associations is not obvious and their movements are not clear;
5, in the foreign gift market only in Hong Kong, Taiwan, for example, the gift is based on the brand as the mainstream; gifts are mainly cost-effective; the market is taking two different market positioning; domestic temporarily or gifts, gifts, all in one, there are Business began to engage in relationship and substantive service is the second.
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