Recently, a small-scale fashion show in a clubhouse in Shanghai's Xintiandi officially kicked off its debut in China with Cebrau (Senna), a well-known clothing brand by France's Seine. Cebrau was born in 1950 in a poor tailor family on the banks of the Seine in northern France. Her mother was an art teacher. Cebrau was deeply influenced by her parents and had a strong interest in garments. In 1975, the 25-year-old Cebrau introduced its own brand of apparel, which was initially tailor-made for local residents. As the popularity grows, more and more customers come to visit Cebrau clothing stores More, by the mid-1980s, Cebrau had become a frequent visitor to Paris, Milan and other fashion weeks. In the 1990s, Mr. Cebrau began to expand beyond the European market by opening specialty stores in upscale hotels or commercial streets in cosmopolitan cities such as New York, Tokyo, and Seoul. By the end of 2011, Mr. Cebrau finally decided to open up the Chinese market. Although it was late to enter, Mr. Cebrau seems to be very bullish on the Chinese market, but unlike other high-profile promotions from other international brands entering the Chinese market, Cebrau took a very low-key approach, which is very much in line with Mr. Cebrau's character Big relationship. Mr. Cebrau has planned a 5-year long-term plan for the Chinese market. Initially, he will push forward the establishment of an experience store in the major cities and enter the online market. After a certain period of development, a large-scale flagship store will be opened. It is reported that Cebrau's 2012 spring and summer goods are ready, in March and the vast number of consumers to meet.
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