Wool winter clothing market competition advantages and disadvantages

In recent years, cashmere and wool products have entered the consumer's field of vision with their superior warmth retention and pure natural texture. In the market for various types of cold and warm functional products, a strong force has gradually formed.

Compared with the colorful colors that flourish in other seasons, the winterwear industry has always given people a monotonous, heavy, and lacking aesthetic stereotype. People's demand for winter wear seems to have been dominated by cold-proof functionality, and fashion appearance and trend styles seem to have been kept in winter. Industry ignored. However, in recent years, consumers have also put forward more detailed requirements for cold-resistant functional clothing. People should wear it warmly and wear it at the same time.

Wool winter clothing has become an upstart in winter. Experts predict that wool winter clothes will most likely become the third generation of mainstream cold products after the first generation of cotton and second-generation down jackets. So what are the advantages and disadvantages of wool winter clothes in the winter market competition and what are their future development prospects?

It has been observed that there are several major features of the Chinese winterwear market: First, consumers have always been demanding the cold and warmth protection functions of winter clothes; second, on this basis, consumers have begun to propose a higher level of fashion for winter clothes. The demand is that people are eager to "warm and beautiful" new type of winter clothes; Third, because winter clothes prices are generally high, so consumers are more cautious about the choice of winter clothes, the price is still an important measure of market competition.

The winter wool clothing will focus on the needs of the winter market.

Closely matched to the cold function.

Filtered advertising has a congenital advantage in terms of functionality in terms of functionality. Wool winter clothes are natural winter wool, cashmere materials as the core of winter clothes, compared with down jackets, cotton clothes, softer, lighter, smaller size, good warmth, strong elasticity, high wind permeability, which is wool winter clothes Become a third generation of cold products laid a solid foundation in terms of functionality.

Better fashion plasticity.

In the aspect of fashion, wool winter clothes, like cotton and down clothing, have the problem of lack of design innovation and single style. But the good news is that the characteristics of the products of wool winter clothes are better than those of the other two, which is more suitable for innovation in design and research and development. The leading brand of domestic wool winter clothes is also increasingly aware that fashion will become the market for winter clothing. Core competition focus. In the past, consumers and even companies themselves generally believed that wool cold clothes were just a warm product. It was not important if they were warm enough.

However, with the increase of corporate brand awareness, brand builders have invested more and more energy in design and R&D. The company is working hard to research fashion wool clothing based on high warmth. Take sheep wool prevention leader sheep business leader as an example, the company has passed cooperation with institutions, school-enterprise joint R & D, and constantly improve the wool winter clothing fashion. Let wool, cashmere products from the old and the old favorite, gradually evolved into the young man wardrobe essential winter items, of course, this confidence is derived from the natural properties of wool materials.

Due to the high fluffiness of the down material, the tailoring of the down jacket is restricted and the style is basically set. If you want to make the down jacket abandon the bloated texture, you must reduce the down content, so you can not take into account the warmth. Compared with down and wool, wool, cashmere and feathers are even lighter and have higher density. At the same time, wool materials are inherently high in elasticity and high in elasticity, and are more able to fit consumers' body curves.

Reversal of price disadvantages. From the price point of view, the price of wool winter clothes is slightly higher than that of down jackets and cotton clothes, which is a disadvantage in the competition of wool winter clothes. However, this trend is gradually improving. Chinese consumers are increasingly demanding the appearance of clothing, the naturalness of materials, and the functionality of warmth preservation. This is accompanied by an increase in the level of people's consumption and a change in consumer attitudes. With its natural warmth and more diversified styles, wool winter clothes are gradually increasing their market share and brand influence in the winter market.

Yulin leads the domestic wool cold-proof clothing industry Currently, China's wool cold-proof clothing production enterprises are mainly distributed in Shaanxi, Inner Mongolia, and Northeast China. Among them, the sales of Shaanxi Yulin wool cold-proof clothing have become the major components of the country. Yulin owns well-developed animal husbandry resources, of which the wool weaving industry is one of the leading industries in urban animal husbandry.

With the development of the wool knit industry in recent years, Yulin has already emerged as a nationally renowned wool clothing brand such as sheep boss, seven sheep, and Moncell. The huge influence of these leading enterprises and the local natural raw material advantages have contributed to the development of Yulin wool. The formation and growth of the winter clothing industry cluster. Recently, Yulin was awarded the “Wool City of Winter Clothes” by the China National Textile and Apparel Council. The wool protection industry has received more attention from the local government. The cluster strength is bound to be stronger, and it has become the third generation of mainstream cold-proof products. Great significance and infinite possibilities.