[China Glass Network] Recently, when analyzing the external chain of Shanghai Internet Marketing Company, it was suddenly stimulated by the large number of red words that “the homepage is not in the front positionâ€. Why are there so many friendship links appearing at the same time? Will it make my site suffer from a lot of problems? After a series of problems, I began to analyze the causes and possible consequences of this problem.
As we all know, when we analyze the weight of a website, whether the home page is in front of it is particularly important. In the past, the site where the SITE result is not in the front position is often not exchanged with the friendship link. My website is good news network marketing. Because it has been in operation for many years, the ranking is also good. Baidu has a certain weight. In the process of exchange of friendship links, it also pays great attention to the exchange of friends. It is a regular and excellent site with high weight, good ranking and long operation time. If under normal circumstances, it is impossible to reduce the power of large areas.
Then this phenomenon is now actually appearing, and the fierceness of the coming is very alarming, and the fear of life is suffering, so I immediately open these sites and analyze the problems in all aspects.
One: the cause of this situation
Then, after excluding the above three situations where the homepage is not in the front, what is the reason? I personally think about it and communicate with the webmasters of the friendship link, and found that it is more likely to be the following reasons, and gradually Made a solution.
1: Search engine itself problem
Recently, the BAIDU search engine has been in a situation where people are puzzled. Is there a new algorithm for entering the New Year? This is of course unknown, but we may find that the situation where the homepage is not in the front may be related to the search engine's own database. Otherwise it is difficult to find more reasons.
2: Less website updates
Many webmasters have a characteristic. After the ranking reaches a certain height, they are lazy. There is no passion in the initial stage of building a station. There are fewer original articles, less external chain construction, and less frequent maintenance. In many friendships. In the site, since there are still some articles near the site that were in 2006, it is speechless. So after discovering this problem, everyone actively updated the original article, and gradually began to carry out planned maintenance to try to solve this problem.
3: Failure of wheel chain construction
Because of the relevance of the friendship links, the Internet marketing network is linked to each other in terms of network marketing. Inevitably, there are several situations: a chain of chains is formed between each other, and many sites link the same IP of the other party. Many websites, these are one of the reasons that may cause a reduction in power, so in the webmaster communication group, we removed the exchange between the unreasonable wheel chain and the same IP.
Two: Gradually compare the reasons why the homepage is not in the front
There is always a reason why the homepage is not in front of it. In particular, the stationmaster who has been standing for a long time is able to look at the reasons of the homepage, such as snapshots and rankings, so I can start from various aspects, so I started with some reasons that I know well. Apply them one by one to see if you can find the reason.
1: The website is hung or poisoned
Website hang horse is the reason why it is easier to cause the website to decline. After the hang-up, the performance of the website is generally: the snapshot stops updating, the page is gradually replaced by K, and the ranking is greatly reduced after not processing for a long time, and there is another performance here. The homepage fell from the front to the back of Sunshan. So I opened each site where the friendship connection problem, analyzed the code, and simulated the crawl with the robot. I didn't find any hanging horses and improper words, which ruled out the reason why the website was hanged or poisoned.
2: Website cheating
Website cheats can easily lead to the situation where the home page is K or even the whole station is K. Is this the case in my friendship link? It is impossible to think about this situation because the sites are stable for many years. Well-operated sites have already bid farewell to the need to cheat to maintain operations, so analysis of whether the keywords of various websites are piled up, whether there are traces of software distribution in the external chain, etc., have not found relevant clues, this reason can also be ruled out.
3: IP address changes frequently
If the website frequently changes IP or relocates the server, there will be a situation where the home page is downgraded and the website is downgraded. Is this the problem? The possibility is very small. Most of these sites have independent servers, many of which are enterprise operations. Relatively formal, so there is no such behavior after some inquiry, it can also be excluded.
Although there is no exact reason for finding that the homepage is not in the front position, in the whole process of analysis, it is a learning process to find problems and solve problems. We have made many progresses in this process, because some problems are difficult to touch. I hope that through these analysis and resolution, we can completely eliminate this problem and achieve the good development of the website.
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