[China Glass Network] With the further popularization of Weibo, many companies are aware of the importance of Weibo marketing, so they have opened official Weibo. The company's official Weibo and personal Weibo are all registered on the same platform. All applications are the same, and the start is the same. So what is the difference between them?
According to this, the Yimaike Network Marketing Institute believes that although the conditions are the same, the official microblog of the company still has to be different from the grassroots Weibo, because the enterprise is to use this account to carry out network marketing, it must be different. The characteristics of this, in order to become a representative of the company to carry out various aspects of publicity and promotion, then as an enterprise's official microblogging, what characteristics do you need to have?
1, plus V certification
There is no limit to registering an account on the Weibo platform. Anyone who can access the Internet can register. Therefore, if the enterprise wants to prove its identity after registering the account, it must apply for V certification. After the certification, you can tell the user that you are not Counterfeit is justified, so that you can gain the trust of users, and the information released in the future is more credible.
2. Contains company profile
Grassroots Weibo rarely affixes the profile, but the enterprise is different. You must put the profile on it. On the microblog, you can tell the user what you are doing, and on the other hand, you can also play the network. The role of marketing promotion is two things in one fell swoop.
3, use LOGO as an avatar
I learned in the network marketing training that there is a very important setting in Weibo, that is, the avatar, ordinary users may upload a picture to make an avatar, but the enterprise can choose LOGO, because LOGO is the logo of the enterprise. Do not use it for avatars? Do you use a picture casually, so that you can not only win the trust of the user, but also damage the image of the company. Moreover, using LOGO as an avatar can also deepen the user's impression, thereby enhancing the company's popularity and reputation.
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