LINNO Brand introduction:
Hangzhou Linlong Garment Co., Ltd. was founded in 2003, the company is committed to a women's sales, service and professional fashion products to provide business, the brand is from Hong Kong "LINNO."
The development of the company so far has more than 300 franchise branches in the country. The retail network covers large and medium-sized cities such as Beijing, Zhengzhou, Hefei, Nanjing, Dalian, Chengdu, Chongqing, Hangzhou, Ningbo, Wuhan, Hunan, Shandong, Harbin and Kunming.
With the brand innovation in recent years, the size of the company is also expanding. At the same time, the company is also actively introducing talents through continuous strengthening and perfection of design and management, highlighting its own brand characteristics on the image and further enhancing its products. At the same time, Sales; market development and accurate market positioning, and constantly strengthen the management of sales terminals, and gradually brand to the international market consumer groups:
"LINNO" Women located in the 25-40 years old urban white-collar workers. They aspire to fashion, the pursuit of simplicity, but at the same time introverted, not exaggerated, sensual and have a certain accomplishment, inadvertently revealed is their unique temperament, since the products to the market has won many white-collar women of all ages.
LINNO brand meanings:
LINNO "Chinese" to listen ", translated as" intentions to listen to women's heart, with clothing to care for women's life "
Brand Concept:
Brand elegant and lively colors, simple style, natural, stylish, taking into account the details of changes and handling, atmosphere and restrained. "LINNO" with its own cultural heritage, designed for independent personality, taste-oriented, fashion and quality requirements of young urban white-collar women and designed to take full account of every aspect of life, regardless of work or holiday casual wear, Are cleverly combined with the trend of elements, as far as possible meet the "free play, casual match" fashion trends, free to deduce the personal style. Through its products to consumers, the popular clothing culture, to show the elegant simplicity of the mental outlook.
LINNO overall strategy of the market provinces in the country to develop regional agents and single store franchisee, the national market to a city of two shopping malls and local downtown business district of the main street shops to two or three city one Class shopping malls and local downtown front of the main store.
product description
1, the brand positioning â‘ brand style: casual, simple, atmosphere, not exaggerated â‘¡ consumer groups: urban urban white-collar women aged 25-45 â‘¢ style structure: casual style (55%), classic style %)
2, with the price of spring and summer single item 188--599 yuan / piece The main price 300 yuan / piece â‘¡ autumn and winter single items 288--998 yuan / piece The main price 400-500 yuan / piece
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