Shoe and clothing enterprises should be quality-oriented and promote brand strategy

In the list of infant clothing samples recently announced by the General Administration of Quality Supervision, Inspection and Quarantine, three lions and children's wear enterprises passed the inspection. Judging from the results of sampling products from the country, Fujian Province, and Quanzhou City in the past two years, Shishi shoe and clothing manufacturing enterprises performed well overall, but there are still a few accidents. In this regard, Shishi shoe and clothing production enterprises must be aware of this. -

"Quality is the foundation of survival". This is not only the "mantra" that production-oriented companies often talk about, but also the basic premise for general consumers to purchase products and the focus of supervision of relevant functional departments. However, in fact, many lions Shoe and clothing manufacturing companies, especially small and medium-sized enterprises, are more indifferent to sampling quality of products, resulting in occasional unqualified occurrences, which to a certain extent affect Shishi's "brand strategy".

Occurrence of product non-conformity occurred occasionally. “Overall, the passing rate of sample inspections by Shishi shoe and clothing companies is not bad.” Lin Liying, deputy director of Shishi Quality and Technical Supervision Bureau, said that from the last three years, all levels of products from the country down to the county level Sampling results, Shishi shoe clothing production companies pass rate is higher, there are few unqualified, including some brand companies, the following is a brief description of the past three years Shishi products were sampling unqualified phenomenon -

In 2009, the pass rate of children's wear in Fujian Province was much better than that of 60% in 2008, reaching 90%, but the 12 children's wear enterprises sampled by Shishi had unqualified products produced by 4 enterprises and were not qualified throughout the 5 batches. There are 4 seats in the qualified products; also in 2009, the Provincial Bureau of Quality and Technical Supervision organized provincial supervision and spot checks on the T-shirts sold on the provincial market. Six Shishi apparel manufacturers were sampled, and there was one company on the “black list”. Last year, in the unqualified list of Hanzhengjie Brand Plaza children's clothing, the joint quality supervision department of Hanzheng Street, Wuhan, Hubei Province, ranked No. 7 Donghui Lane of Shishi Linbian on the list of “Vive Baby” products; this year’s “38th Festival”. On the eve of the same day, the Fujian Provincial Bureau of Quality and Technical Supervision organized provincial supervision and spot checks on women's fashion products that were produced and sold by enterprises in the province and produced by enterprises outside the province. A total of 30 women's fashion samples produced by 29 companies were inspected. , 18 samples passed, the sample pass rate was 60.0%. Among them, the Perthmani windbreaker produced by Shishi Persian Garment Co., Ltd. failed to qualify for a "black list" due to a failure of one fiber component.

“The number of all clearances in random inspections is very small.” Shi Zhifang, secretary-general of the Shishi Quality and Technical Supervision Association, introduced that there are always one or two companies that have been dragging down each time. This kind of “occasionally happening” is easy to misunderstand the relevant regulatory authorities and consumers. It is believed that the quality of the products manufactured by the Shishi shoe and clothing production enterprises is not too hard, which is detrimental to the image of Shishi's "Famous City of Clothing".

Some SMEs are ignoring sampling inspections. Clothing inspections and inspections are generally based on items such as formaldehyde content, PH value, perspiration fastness, lightfastness, and fiber content. It is understood that the reasons for the substandard product inspections of companies are also these items. The phenomenon of unqualified sampling is mainly due to the fact that the company itself has not paid attention to it.” Kang Zhiqiang, assistant to the president of Aidengbao (China) Co., Ltd., said that if the company is really concerned about quality at all times, quality is its life, and the unqualified sampling inspection is basically not May happen. It is understood that such lions as Eddingborg, Welanxi, Cabin, Sideya, and Bin Yinu are absolutely qualified for each sampling. The most important reason is to strictly control the quality of each product. In addition to being sent to authoritative organizations for testing, some brand companies even built their own laboratories and conducted internal inspections before they were sent for inspection.

"Brand enterprises have done a good job in self-inspection and inspection. The main reason is that small and medium-sized enterprises are disregarding spot checks." Wang Zhifang said that some lions and shoe-wear enterprises, especially small and medium-sized enterprises, have ignored inspections in order to save inspection fees. With the intensification of market competition, the profits of many small and medium enterprises (SMEs) in Shishi, especially those of OEMs, have plummeted. In view of this, many OEMs are in line with the principle of saving provinces, in addition to saving inspection fees, purchasing raw materials, etc. On the other hand, it is also greatly reduced. It is understood that most companies have now established a quality management system, but many companies are "outside the door." The quality management system has actually become a good cover. The actual operation does not follow the system requirements, although some business owners hope that The use of quality management system to enhance the competitiveness of enterprises, but some employees have discounted the requirements of superiors.

In addition to the company’s ignorance of random inspections, the reasons for the unqualified sample inspections are that companies do not keep up to date with the latest standards, misuse various types of standards, companies are not familiar with cross-border production, and various regions have different standards for product inspection. And other factors.

The government and enterprises have jointly cracked the sampling inspection problem. "As such training and publicizing sessions are held regularly, our company can be informed of the latest standards and the updated terms of sampling inspections at the earliest time." Huang Liangsheng, general manager of Xiaotong Leather Children's Wear, believes that Shishi City The Bureau of Quality and Technical Supervision and the Municipal Quality Supervision Association have done a good job in serving companies, especially in the field of quality supervision. In June last year, the Shishi Quality and Technical Supervision Bureau and the City Quality Supervision Association held a quality analysis meeting for footwear companies. The relevant person in charge of the seven brand shoe companies including Fugui Bird and Mulinsen attended the meeting. Experts from the Jinjiang Footwear Quality Inspection Center How to avoid risks, improve corporate inspection methods, and improve the level of personnel testing and methods of enterprises to provide guidance, so that the participating companies are inspired. In addition, for the new standards in the textile and garment industry, the Municipal Bureau of Quality Supervision also held an advocacy meeting. Dozens of branded companies benefited from the conference. “This kind of meeting that helps companies improve their testing and understand testing knowledge, we will often Held.” Wang Zhifang introduced.

Recently, the National Textile and Clothing Product Quality Supervision and Inspection Center (Fujian) held the GB18401-2010 "National Basic Safety Technical Specification for Textile Products" (hereinafter referred to as the "New National Standard") promotion meeting in Jinjiang. Representatives of 48 textile companies from Jinjiang and Shishi attended the meeting. Compared with the "old national standard", the "new national standard" has changed the definition of infant textile products. At the same time, higher requirements for hazardous substance limits have also been raised, and the assessment of “4-aminoazobenzene” has been increased. The control of hazardous substances has been increased from 23 to 24, “this dynamic standard must be announced in a timely manner. Continuing, companies can save a lot of production costs after understanding,” Lin Liying said.

Municipal Quality Supervision Bureau staff believe that there are many small and medium-sized enterprises with potential for development in the city. For them, the most important thing now is step-by-step development. Do not leave “stains” on the track of growth in order to save inspection fees. "The untested clothing not only hurts the interests of consumers, but also makes manufacturers nervous. It is only a matter of time before the list of unqualified candidates is listed. According to the introduction, with the expansion of the scope of examination conditions including the Fujian Famous Brand, Fujian Quality Award, Quanzhou Quality Award and other related product quality awards, companies that test “spots” are basically out of line with these awards.

Quality is the number one reason for consumers to purchase goods. Yesterday, many citizens took a rest day to Shishi Garment City Shishi brand-name joint sales center "Plant Collection" to select goods. According to the “Principal Product Exchange” staff, not only a large number of migrant workers are on the day, but also many tourists who come to visit the stone. The reason why they attract so many tourists is mainly because the “famous collection” brings together the most influential lions. And quality products.

The talk of experience -

“The quality of apparel products is highlighted in addition to the acquisition of Chinese famous brands and Chinese well-known trademarks, and more importantly, the definition of products by various authoritative reports, such as the national-level product quality inspection results are clearly the best evidence. For garment manufacturers, garment testing is necessary. If garments produced by normal children's clothing companies are sent to the local geological supervision department for inspection, they can know the quality of garments before sampling at the national or provincial level.

——Xu Liang, Engineer, Southeast Standard Certification Center, Fujian Provincial Product Quality Inspection Institute “Now Shishi companies do not need to go out and products can be tested directly in the local area. There are already authorities that can carry out clothing testing, and companies are not active. The reason for the inspection is that the more than 20 heavyweight companies in the Quanzhou region such as Septwolves, Edmonton, and Wenxing are our partners, but from the viewpoint of the number of textile and apparel companies in Shishi, there are many ."

——Relevant person in Shishi office of Fujian Fiber Inspection Institute “I think the sales department should communicate well with the production department. Consumer complaints are retail stores first, and then feedback to the production department. Sometimes the products provided by the production department are qualified, but Consumers are unqualified when they buy it. Of course, we do not rule out that some consumers have affected the proportion of ingredients contained in clothing because of improper washing methods, resulting in substandard phenomena, but the sales department and the production department must coordinate well and do not blame each other. And pushing."

——Lin Chunfu, the R&D center/technical manager of Attenborough (China) Co., Ltd.

Product quality, needless to say. If you don't even provide the basic preconditions for providing quality products to consumers, why not talk about the company! To “rejuvenate the country through quality”, every enterprise and every entrepreneur should always keep in mind the deep imprint of the company. “There is no way to make progress, no more than a thousand miles.” The state’s “quality image” requires a corporate A responsible person to build together, regardless of the size of the company is small or large, more or less employees. As the saying goes, "A mouse has damaged a pot of porridge." Don't disregard the immediate quality of your interest and be willing to be a "mouse cricket." In this way, not only will the employees of the company gradually leave, but the government, functional departments, and consumers in general will use different methods to combat and punish such “black hearted enterprises” that are not socially responsible. Step by step, law-abiding, everything goes according to the process, the phenomenon of product sampling failure, but also appear again?